Logo for The Baldwin Group

Marketing Manager

The Baldwin Group

Role overview

Qualifications

  • 5+ years in marketing with at least 2 years in a managerial position; experience in high-growth startups or highly regulated industries (InsurTech/FinTech) is a major plus.
  • Proven experience using AI tools (LLMs, image generators, automation wrappers) to improve marketing efficiency and output.
  • Strong track record of managing five-figure monthly ad spends and negotiating direct sponsorship deals.
  • Expert-level knowledge of CRM systems, CMS, and marketing automation platforms; proven ability to source, onboard, and lead freelancers or offshore agencies to scale output.

Responsibilities

  • Own omnichannel paid media strategy and sponsorships, including industry-specific sponsored content, search, display, and social advertising, to maximize lead flow and brand reach.
  • Partner with Sales to execute ABM strategies; develop personalized content and digital ad sequences to penetrate high-value target accounts; optimize landing pages and funnels with ROI-driven testing.
  • Implement AI-driven marketing automation, including content production, personalized email outreach, lead scoring, lifecycle marketing, and predictive analytics to optimize campaign timing and messaging.
  • Oversee content and partnerships, focusing on organic visibility (SEO), specialized assets (whitepapers, state-specific reports, risk calculators), affiliate/publisher relations, contractor management, and campaign reporting to leadership.

Key facts

Hard skills

Sales Funnel Account-Based Marketing Affiliate Networks A/B Testing Project Management Adobe Creative Cloud Predictive Analytics Image Generation Project Management WordPress Productivity Software Copywriting Budget Analysis Campaign Management Data Modeling Customer Acquisition Management Risk Management Microsoft Dynamics CRM Content Strategy Business Intelligence Email Management Marketing Automation Automation Protocols Heat Maps Content Management Landing Page Optimization Email Marketing Construction Management Agile Software Development Cross-Functional Collaboration Data-Driven Decision Making Online Communication Stakeholder Communications

Other skills

  • People Management
  • Non-Verbal Communication
  • Multitasking
  • Negotiation
  • Time Management
  • Strategic Thinking
  • Prioritization
  • Problem Solving

About the company

The Baldwin Group logo

The Baldwin Group

Insurance Brokerage & Agencies

BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country. The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country. In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients. At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we protect the possible.

Company details

IndustryInsurance Brokerage & Agencies
Company size1001 - 5000

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

The Growth Marketing Manager is a high-impact role responsible for leading AlphaRoot’s digital presence and driving aggressive lead acquisition within the cannabis and emerging risk sectors. You will bridge the gap between traditional insurance marketing and modern growth hacking, leveraging cutting-edge AI tools to optimize the buyer journey from first click to bound policy.

This role is highly cross-functional, requiring close collaboration with Sales, Partnerships, and Technical teams to implement data-driven recommendations that improve client acquisition and brand authority.

Principal Responsibilities:

Paid Media Strategy

  • Omnichannel Paid Media: Take full ownership of all paid media channels, including industry-specific sponsored content, search, display, and social advertising. 

  • Sponsorship Management: Identify, negotiate, and execute high-impact sponsorships with industry publishers, newsletters, and event organizers to maximize brand reach and lead flow. 

  • Strategic Sales & ABM Alignment: Partner with Sales leadership to execute Account-Based Marketing (ABM) strategies; develop personalized content and digital ad sequences to penetrate high-value target accounts. 

  • Funnel Optimization: Devise ROI-driven strategies for landing pages and funnels. Use A/B testing and heatmapping to ensure paid traffic converts into high-quality inquiries. 

  • Budget Attribution: Manage the marketing budget across various paid experiments, ensuring a low CAC while scaling volume. 

AI & Marketing Automation

  • AI Integration: Implement and manage AI-driven tools to automate content production, personalize email outreach, and enhance lead scoring accuracy. 

  • Prompt Engineering & Workflows: Utilize Generative AI to scale the creation of marketing assets, ad copy, and SEO-driven articles without sacrificing brand voice or quality. 

  • Lifecycle Marketing: Create and manage sophisticated automated email sequences and lead-nurturing campaigns to move prospects through the sales funnel efficiently. 

  • Predictive Analytics: Use data modeling to identify trends in lead behavior and optimize campaign timing and messaging. 

Content & Organic Visibility

  • SEO Strategy: Lead the organic growth roadmap, focusing on technical site health, topical authority, and strategic link-building initiatives. 

  • Specialized Content Assets: Oversee the production of large-scale assets such as industry whitepapers, state-specific compliance reports, and interactive web tools like risk calculators. 

Partnerships & External Leadership

  • Affiliate & Publisher Relations: Oversee and scale a network of third-party affiliates and industry publishers to ensure a consistent flow of referral traffic. 

  • Contractor Management: Lead a diverse team of external vendors and offshore agencies—including PPC specialists, web developers, and freelance writers—to execute campaigns at scale. 

  • Reporting: Monitor campaign performance via Business Intelligence dashboards to provide monthly reports and actionable insights to senior leadership. 

Education, Experience, Skills and Abilities Requirements:

You are exceptional at prioritizing work, setting expectations, and communicating to stakeholders. As a strategic thinker, you're skilled at connecting the dots between data and financial results to create and advocate for your strategies to drive growth. The ideal candidate has a proactive approach, can juggle multiple responsibilities and excels under pressure. They are comfortable taking on a high level of responsibility. 

  • 5+ years in marketing, with at least 2 years in a managerial position. Experience in high-growth startups or highly regulated industries (InsurTech/FinTech) is a major plus. 

  • Proven experience using AI tools (e.g., LLMs, image generators, and automation wrappers) to improve marketing efficiency and output. 

  • Strong track record of managing five-figure monthly ad spends and negotiating direct sponsorship deals. 

  • Expert-level knowledge of CRM systems, Content Management Systems (CMS), and marketing automation platforms. 

  • Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output. 

What We're Looking For:

  • Bachelor degree in marketing or communications 

  • Proven track record of effective growth marketing campaigns 

  • Experience in customer acquisition, retention marketing, and CRM (Salesforce) 

  • Excellent written and verbal communication skills 

  • Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress,) 

  • Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & Indesign. 

  • Experience with project management tools such as Monday.com, Asana, Trello, Jira. Knowledge of Agile methodology is a plus. 

  • Experience in a startup or high-growth environment or interest cannabis business and community. Not required but a plus. 

  • Previous experience sourcing, managing, and leading freelancers/contractors (e.g. UpWork, Fivver, Offshore agencies) to scale marketing output. 

  • Passionate about lead generation, retention marketing, and driving bottom-line results.  

  • Desire to work in an entrepreneurial company and drive immediate results 

Special Working Conditions:

  • Fast paced, multi-tasking environment.

Important Notice:

  • This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the firm. All requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.

Click here for some insight into our culture!

The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Marketing Manager Related jobs

United StatesMarketing Manager

Other jobs at The Baldwin Group

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.