Key Facts

Remote From:

Full time

English

Hard Skills

Referral Marketing Requirements Management Reward Management User Journey Mapping Standard Operating Procedure Campaign Management Project Coordination Audience Segmentation Landing Page Optimization Release Management +5 more

Other Skills

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Communication
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Time Management
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Teamwork
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Analytical Thinking
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Detail Oriented
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Problem Solving

Roles & Responsibilities

Proven experience managing CRM-driven referral campaigns across multiple channels (email, WhatsApp, push) and platforms such as Bloomreach.
Strong cross-functional collaboration skills to translate business requests into clear briefs for developers, designers, CRM managers, and analysts.
QA/testing experience for referral user journeys and marketing flows, with ability to identify and flag issues quickly post-launch.
Ability to document recurring workflows and operational processes, and support multi-region launch execution.

Requirements:

Campaign CRM Execution: Prepare, launch, and maintain referral campaigns in CRM and internal tools; set up and manage multi-channel communications and regional launches.
Task Preparation: Translate business requests into actionable tasks, prepare briefs and requirements for referral mechanics, communications, landing pages, and operational improvements; coordinate cross-team execution.
Referral Flow Support QA: Monitor referral journeys, triggers, reminders, milestone messages, and promo flows; verify links, segmentation, rewards, and content; participate in testing and issue flagging.
Process Operational Support: Document workflows and campaign logic; maintain a stable operating model for the referral channel and support smooth execution across regions.

Novakid

Edtech: Education + Technology

About Novakid

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company type: Scaleup

Industry: Edtech: Education + Technology

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

We’re Novakid School, the English academy for kids of the future. We teach English as a foreign language to children all over the world, using our live 1:1 and group class platform, AI tutoring features, and learning games. We’re the biggest English tutoring platform for kids in Europe, delivering millions of lessons each year.

We are looking for a Referral Projects Manager.

Key Responsibilities

Campaign & CRM Execution

Prepare, launch, and maintain referral campaigns in CRM and internal tools. Set up and manage email, WhatsApp, push, and other communication flows in platforms such as Bloomreach. Support promo campaigns, referral events, and regional launches, ensuring everything is configured correctly and delivered on time.

2. Task Preparation & Cross-Functional Delivery

Translate business requests into clear tasks for developers, designers, CRM managers, and analysts. Prepare briefs and requirements for referral mechanics, communications, landing pages, and operational improvements. Coordinate execution across teams and track tasks from request to release.

3. Referral Flow Support & QA

Support and monitor referral user journeys, including triggers, reminders, milestone messages, and promo flows. Check that campaigns, links, segmentation, rewards, and content work as expected. Participate in testing before launch and quickly flag issues after release.

4. Process & Operational Support

Document recurring workflows, campaign logic, and internal processes. Help maintain a stable operating model for the referral channel and support smooth execution across different regions and markets.

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