About Schweid & Sons
Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing.
Director of Foodservice Sales
Reports to: Chief Commercial Officer
Location: Remote
Travel: Up to 75%
Department: Sales – Foodservice
Direct Reports: Regional Sales Managers (all U.S. regions)
Overview
The Director of Foodservice Sales will lead Schweid & Sons' Foodservice field sales organization, driving profitable growth through the Regional Sales Manager team and the company's broker network. This individual is the commercial owner of the operator-facing business, responsible for contributing to and translating the company's national Foodservice strategy into regional execution and delivering annual revenue, volume, and margin goals.
This role partners closely with the Sales Director of Corporate Accounts — who owns corporate distributor and buying group relationships — to ensure field execution is fully aligned with national distribution strategy, promotional programs, and supply chain capacity. Together, these two leaders form the backbone of the Foodservice commercial team.
Key Responsibilities
Regional Sales Leadership
- Lead, develop, and hold accountable the full team of Regional Sales Managers across all U.S. territories (Northeast, Mid-Atlantic, Southeast, Midwest, South Central).
- Responsible for business development initiatives in the Western region.
- Set regional sales goals, KPIs, and accountability structures; monitor performance against budget and drive corrective action where needed.
- Conduct regular one-on-ones, territory reviews, and joint customer calls to coach Regional Sales Managers on selling skills, customer strategy, and pipeline management.
- Own hiring, onboarding, performance management, and succession planning for the regional sales team.
Sales Strategy & Execution
- Contribute to and execute the company's national Foodservice sales plan through the Regional Sales Manager team and the broker network.
- Develop and oversee customer-specific business plans, promotional calendars, and joint business planning sessions for regional chains, independents, and multi-unit operators.
- Lead regional and key-account business reviews, incorporating budget performance, trade ROI, promotional analysis, and category insights.
- Establish and communicate priorities, set fair but aggressive objectives, and monitor performance of the Regional Sales Managers, brokers, and key customers.
Redistribution
- Own and grow Schweid & Sons' redistribution relationships, which provide critical supply access for smaller distributors and operators. Key partners include:
- G&C Food Distributors
- Honor Foods
Responsibilities include:
- Managing all redistribution agreements, pricing structures, and program participation.
- Monitoring service levels, inventory flow, fill-rate performance, and slotting across redistributor networks.
- Partnering with Supply Chain and Operations to optimize redistribution efficiency, cost-to-serve, and product availability.
- Evaluating opportunities to expand redistribution coverage into new geographies and customer segments.
Foodservice Broker Management
- Provide direction, oversight, and accountability for the national Foodservice broker network supporting all regions.
- Select, onboard, and manage brokers to ensure alignment with Schweid & Sons' brand, pricing discipline, and strategic priorities.
- Establish clear performance expectations, sales objectives, and reporting cadence for all broker partners.
- Implement and maintain a Broker Scorecard Program that measures volume growth, new operator acquisition, and execution quality.
- Conduct quarterly broker business reviews covering sales results, distribution gains, promotional execution, and compliance with company standards.
Customer & Operator Development
- Serve as a senior relationship owner for priority regional chains and strategic operators across the country.
- Lead customer onboarding, contract negotiation, and trade program development for new Foodservice accounts.
- Support Regional Sales Managers on complex negotiations, RFPs, and new-item presentations to key operators.
- Represent Schweid & Sons at industry trade shows, culinary events, and customer-facing forums.
Cross-Functional Collaboration
- Collaborate with Operations and Supply Chain to ensure forecast accuracy, fill-rate performance, and new-item launch readiness.
- Work closely with Finance to manage trade spending, pricing, and profitability by customer and region.
- Partner with Marketing to develop operator-facing sales tools, culinary assets, training materials, and value-selling presentations.
- Feed operator insights, trends, and field intelligence into Innovation team to inform the product pipeline.
- Improve and document sales workflows — including reporting, pricing/quoting, and customer onboarding — to drive efficiency and scalability.
Performance Metrics
- Achievement of annual revenue, volume, and budget goals for the Foodservice field sales organization.
- Regional and total-company operator and distribution point growth.
- Gross margin performance and trade efficiency by region and key account.
- Regional Sales Manager performance, engagement, and retention.
- Broker network productivity and scorecard results.
- New customer acquisition and new-item placement across regions.
- Quality of cross-functional collaboration, particularly with the Sales Director of Corporate Accounts.
Qualifications
- Bachelor's Degree in Business, Marketing, or related field required; MBA or advanced degree preferred.
- Minimum 10+ years of Foodservice sales experience with progressive advancement in scope and responsibility.
- Proven track record leading multi-region sales teams and broker networks.
- Deep understanding of Foodservice operator dynamics, broker management, and regional chain selling.
- Strong leadership and business acumen with the ability to work effectively across all levels of management.
- Excellent written, verbal, negotiation, and presentation skills.
- Strong organizational, problem-solving, and analytical skills, with financial fluency (P&L, pricing, trade, margin).
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM platforms (Salesforce or equivalent).
Ideal Candidate Attributes
- Player-coach mentality: strategic leader who also engages directly with customers and teams.
- Entrepreneurial mindset with a bias for action and measurable results.
- Collaborative, transparent communicator who builds trust internally and externally.
- Embodies Schweid & Sons' core values of Trust, Respect, Innovation, Pride, and Passion.
What We Offer
- The expected compensation for this role is $185,000- $200,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
- Bonus Program: This position is bonus incentive eligible.
- Time Off: PTO, Safe & Sick Time, and Paid Holidays.
- Health Benefits: Medical, vision, dental, HRA and voluntary disability benefits.
- Financial Benefits: 401(k) + employer match and life insurance.
- Location: This is remote position
- Environment: Our facility is refrigerated. In this role you will be exposed to < 40 degrees for multiple hours of the day.
Our Culture
At Schweid & Sons, our culture is built on our core values: Trust, Respect, Innovation, Passion, and Pride. We believe in creating an environment where people can collaborate, contribute ideas, and grow their careers while delivering the very best burger experience to our customers. Joining our team means becoming part of a company that values its people as much as its product.
Equal Opportunity & Accommodations
At Schweid & Sons we believe that to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you need a reasonable accommodation, please let your recruiter know how we can make your interview process work best for you.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Expectations may be subject to change as the needs of the organization changes.
