Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Key Management Retail Marketing Strategy Business Planning Sales Management Sales Management KPI Management Sales Automation Software Sales Forecasting Supply Chain Sales Planning +11 more

Other Skills

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Microsoft Word
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Microsoft Excel
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Microsoft PowerPoint
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Collaboration
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Communication
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Leadership
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Strategic Thinking
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Relationship Building
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Coaching

Roles & Responsibilities

Bachelor's degree required
10+ years of customer management experience with a strong track record of commercial delivery
Experience with major grocery retailers required; Publix or Ahold Delhaize experience strongly preferred
Strong negotiation, communication, and relationship-building skills

Requirements:

Manage gross sales of $100 million region through multiple customers along the East Coast of the US
Deliver profit, volume, distribution, share, and promotional KPIs for the Southeast Region
Lead customer strategy, planning, and execution for Publix and Ahold Delhaize, and all other regional Grocery East Coast Accounts
Build strategic Joint Business Plans aligned to Flora Food Group's growth priorities

Flora Food Group

About Flora Food Group

The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Founded: 2018

Company size: 1001 - 5000

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Job description

Reports to: SVP of Sales

Compensation: $200,000 - $250,000 Base Salary

About the Role

The Sales Team Lead is responsible for delivering business results and building strong, sustained relationships with key customers across the region. This role oversees the Publix and Ahold Delhaize retail businesses, representing Flora Food Group’s full portfolio—including Spreads (Country Crock, I Can’t Believe It’s Not Butter!, Imperial, Violife plant‑based cheeses and creamers, and Country Crock Plant Cream. This leader manages and develops a team of 3 (Key Account Managers and/or a Sales Analyst) and oversees agency partners as needed. You will partner closely with Category Management, Supply Chain, Shopper Marketing, Finance, and Marketing to deliver joint goals. The Team Lead will translate Flora Food Group’s commercial strategy into customer‑specific Joint Business Plans that drive sustainable, profitable growth across the Southeast Region.

What You’ll Do

Manage gross sales of $100 mil dollar sales region through multiple customers along the East Coast of the US.
Deliver profit, volume, distribution, share, and promotional KPIs for the Southeast Region.
Lead customer strategy, planning, and execution for Publix and Ahold Delhaize, and all other regional Grocery East Coast Accounts.
This person will be a key member on the Sales Leadership team for the US, providing input and strategy recommendations for the US business
Build strategic Joint Business Plans aligned to Flora Food Group’s growth priorities.
Strengthen relationships with key customer contacts across merchandising, replenishment, and category teams.
Negotiate trade terms, programs, and agreements to maximize ROI.
Leverage insights from brand, category, and shopper data to inform recommendations.
Manage, coach, and develop a team of 3 direct reports, driving high performance and capability growth.
Oversee third‑party agency partners to ensure excellence in-store execution.
Partner with Supply Chain to achieve service, forecast accuracy, and waste mitigation targets.
Collaborate with Category Management and Shopper Marketing to activate high‑impact plans.
Share best practices across the broader Sales organization.
Maintain accurate forecasting, planning, and reporting within all sales systems.

About You

Bachelor’s degree required.
10+ years of customer management experience with a strong track record of commercial delivery.
Experience with major grocery retailers required; Publix or Ahold Delhaize experience strongly preferred.
Strategic thinker with the ability to translate strategy into execution.
Strong negotiation, communication, and relationship‑building skills.
Strong analytical skills and experience interpreting financials, POS, and market data.
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and sales planning tools.
Self‑starter with the ability to work both independently and collaboratively.
Ability to travel for customer meetings, internal meetings, and key industry events.

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.