Key Facts

Remote From:

Full time

Expert & Leadership (>10 years)

English

Hard Skills

R (Programming Language) SQL (Programming Language) Python (Programming Language) Multivariate Analysis Test Design Analytical Dashboard Time Series Model Validation Web Analytics Factor Analysis +31 more

Other Skills

•
Problem Reporting
•
People Management
•
Team Leadership
•
Program Management
•
Ability To Meet Deadlines
•
Communication
•
Time Management
•
Coaching
•
Mentorship
•
Problem Solving

Roles & Responsibilities

Master’s degree or foreign equivalent in Statistics, Mathematics, Economics, or a related quantitative field, with at least 2 years of experience as Sr. Manager Analytics or related occupation.
2+ years of experience with R, Python or SAS, SPSS and SQL, including multivariate statistics, logistic regression, and multiple regression.
Experience applying multivariate data mining techniques on unstructured business problems and explaining/presenting advanced analytical methodology and results to non-technical audiences.
Proven ability to develop, test, and evaluate marketing analytics tools; develop project plans/roadmaps; manage day-to-day tasks; meet deadlines; and develop dashboards to evaluate marketing performance and provide enhancement recommendations.

Requirements:

Collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions.
Lead validation activities such as model design, execution, assessment, data review, and campaign/marketing performance evaluation.
Utilize statistical and digital analytics tools (SAS, R, SQL, Tableau, MicroStrategy, Adobe Analytics, Google Analytics, DMP insight tools) and techniques (regression, ANOVA, cluster analysis, factor analysis) to drive analysis.
Conduct time-series forecasting, develop and deliver marketing data, reporting, and analytics insights to support campaigns, and present actionable recommendations.

iProspect

Madtech: Marketing + Advertising + Technology

About iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Company type: Large

Industry: Madtech: Marketing + Advertising + Technology

Founded: 2018

Company size: 5001 - 10000

Website LinkedIn See all jobs →

Job description

Job Description:

Collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions
Contribute to a variety of validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation
Utilize statistical and digital analytics tools including SAS, R, SQL, Tableau, Micro strategy, Adobe analytics, Google analytics, and DMP insight tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis
Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns
Solve business problems by making actionable recommendations and developing and packaging analytical solutions
Generate and manipulate digital data using systems and processes including media type web, ad, email, and mobile
Develop, write, and present variety of strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, market basket analysis, product recommendations, and customer segmentation to identify new marketing opportunities for client accounts
Anticipate project risks and constraints and work on solutions to address
Lead a team to complete large analytical projects
Manage and mentor junior analysts
Conduct quantitative marketing analyses of marketing effectiveness and build models to segment customer population
May supervise one professional direct report in the Sr. Manager, Analytics position.

Must have 2 years of experience with the following in order to complete the above-mentioned tasks:

R, Python or SAS, SPSS and SQL, multi-variate statistics, logistic regression, and multiple regression
Using multi-variate data mining techniques on unstructured business problems
Explaining and presenting advanced analytical methodology and results to non-technical audiences
Developing, testing, and evaluating marketing analytics tools
Developing project plans, program plans, or overall roadmaps
Managing individual and team day-to-day tasks
Meeting project deadlines
Developing reporting and dashboards to evaluate marketing performance and provide recommendations for enhancement

Requires a Master’s degree or foreign equivalent in Statistics, Math, Economics, or related quantitative field and at least 2 years of experience as a Sr. Manager Analytics or related occupation.

Remote option to work from home available.

Up to 20% domestic travel required.

The annual salary range for this position is $167,149 to $190,500/year.

7001 Columbia Gateway Drive, Columbia, MD 21046

Merkle

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 