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Channel Marketing Manager (Channel Partners) - Dach Region

Roles & Responsibilities

  • 7+ years of B2B marketing experience with a clear focus on channel marketing in tech or SaaS.
  • Proven success building and scaling partner marketing programs in the German market; strong network of German marketing agencies and channel partners.
  • Deep understanding of SaaS, UCaaS, and collaboration technologies; experience with budgets, marketing automation, analytics tools, and AI-driven marketing techniques.
  • Fluent in German (native level) and English, with excellent stakeholder management skills and international work experience.

Requirements:

  • Leading channel marketing initiatives in partnership with regional sales leadership and EMEA marketing.
  • Developing and executing joint marketing programs with distributors, resellers, and system integrators.
  • Managing MDF budgets with transparency, ROI tracking, and alignment with business goals.
  • Designing and implementing localized integrated campaigns aligned with German market dynamics.

Job description

What you can expect

We are seeking a Channel-focused Field Marketing Manager to accelerate growth across Germany and Central Europe through a thriving partner ecosystem. This role is pivotal in expanding market presence, delivering impactful joint go-to-market programs, and driving measurable demand through distributors, resellers, and system integrators. You will play a key role in aligning regional strategies with global priorities while tailoring execution to local market dynamics.

About the Team

You will join an established and collaborative regional marketing team, working closely with Sales, Partner, and Technical stakeholders across Germany and Central Europe. The team operates with close cross-functional alignment, enabling fast execution. This ensures locally relevant campaigns that support strategic growth in a key region.

Responsibilities

  • Leading channel marketing initiatives in partnership with regional sales leadership and EMEA marketing

  • Developing and executing joint marketing programs with distributors, resellers, and system integrators

  • Managing MDF budgets while ensuring transparency, ROI tracking, and alignment with business goals

  • Building strong relationships with local and regional partners to drive collaboration and mutual success

  • Designing and implementing localized integrated campaigns aligned with German market dynamics

  • Driving field marketing activities including events, partner activations, and customer engagement programs

  • Measuring campaign performance using analytics tools and optimizing based on insights and partner feedback

  • Collaborating cross-functionally to align messaging, enable partners, and amplify success stories

What we’re looking for

  • Bring 7+ years of B2B marketing experience with a clear focus on channel marketing in tech or SaaS

  • Demonstrate proven success in building and scaling partner marketing programs in the German market

  • Possess a strong network of German marketing agencies and channel partners

  • Show deep understanding of SaaS, UCaaS, and collaboration technologies

  • Manage budgets effectively with solid experience in marketing automation and analytics tools

  • Apply knowledge of AI-driven marketing and campaign optimization techniques

  • Communicate fluently in German (native level) and English, both written and spoken

  • Thrive in cross-functional environments with excellent stakeholder management skills

  • Bring international work experience

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.


Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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