About Centific
Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, scalable AI deployment. Our team includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We harness the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 million vertical domain experts in more than 230 markets—to create contextual, multilingual, pre-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by vector databases. Our zero-distance innovation™ solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster.
Our mission is to bridge the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and enterprise customers. We aim to help these organizations unlock significant business value by deploying GenAI at scale, helping to ensure they stay at the forefront of technological advancement and maintain a competitive edge in their respective markets.
About Job
Brand Strategy & Positioning
- Own and evolve the OneForma brand voice, visual identity, and messaging framework across contributor-facing and partner-facing channels
- Translate the 'Everyone Is an Expert' contributor positioning into cohesive campaign narratives across the OneForma crowd personas
- Maintain and continuously refine brand guidelines and asset systems in partnership with design
- Align brand consistency in partnership between marketing and design across web, social, email, paid, and organic channels
Top-of-Funnel Awareness & Demand Generation
- Design and execute always-on awareness programs that drive qualified top-of-funnel traffic and contributor sign-ups
- Develop integrated campaign plans across organic social, paid media, content marketing, SEO, and partnership channels
- Define and own key awareness KPIs; build dashboards to track campaign performance and funnel health
- Lead campaign concepting and briefing; manage creative development from brief to delivery
- Manage and optimize paid acquisition budgets across platforms including Meta, LinkedIn, Google, and programmatic channels
Audience Strategy & Demographic Targeting
- Build structured audience frameworks that map contributor personas to prioritized targeting segments by geography, profession, expertise domain, and platform behavior
- Partner with product and data teams to identify high-value contributor segments and model lookalike audiences for campaign targeting
- Lead the development of audience-specific content, creative, and messaging ladders tailored to each priority demographic
- Own the end-to-end audience acquisition strategy for Domain Expert contributors — including expert communities, professional networks, academic channels, and niche subject-matter verticals
- Coordinate with recruitment and operations teams to ensure marketing-sourced audiences convert through onboarding and activation
Content & Channel Execution
- Plan and manage a monthly content calendar spanning blog, social, email, video, and community channels in partnership with recruitment, project marketing, and engagement teams
- Write or direct the development of content that speaks authentically to contributor motivations — earning potential, professional growth, and platform impact
- Manage organic social presence across LinkedIn, Instagram, Facebook, X/Twitter, and emerging platforms
- Brief and manage external agencies, freelancers, and creative partners as needed
Analytics & Optimization
- Partner with the analytics and data teams to optimize campaign performance
- Leverage GA4, CRM data, and paid platform analytics to surface actionable insights and optimize campaigns continuously
- Produce regular performance reporting for leadership including awareness reach, CPL, conversion rates, and ROI by channel and persona
Required Experience
- 5+ years in B2C or marketplace marketing
- Proven track record in brand building and top-of-funnel campaign execution
- Hands-on paid media management (Meta, Google, LinkedIn)
- Audience segmentation and persona-based targeting experience
- Strong copywriting and creative direction skills
- Proficiency with GA4, UTM frameworks, and marketing analytics
- Experience managing content calendars and editorial workflows
- Background in crowdsourced platforms, gig economy, or two-sided marketplaces preferred
Nice to Have
- Experience marketing to specialized or expert audiences (researchers, data scientists, linguists, medical professionals)
- Familiarity with AI/ML data annotation or training data markets
- Community-led growth or influencer marketing experience
- Exposure to international and multi-market campaigns
- Working knowledge of HubSpot or similar CRM/marketing automation
- Experience with A/B testing and experimentation frameworks
Brand Thinking
You understand that brand is a system, not a logo — and you protect it like one.
Audience Intelligence
You build campaigns from the outside in, starting with who the audience is and what they care about.
Builder Mindset
You thrive in environments where the playbook is being written, not followed.
Data-Driven
You make decisions with data and instincts — in that order.
Cross-Functional Partner
You know how to work through product, ops, and design to get things done.
Expert Empathy
You can write a compelling message for a software engineer, a nurse, and a linguist — and know why they're different.
In the first 90 days, you will have mapped our priority audience segments, audited the current brand presence, launched at least one integrated awareness campaign, and established baseline performance reporting. Within six months, you will own a functioning audience acquisition engine, a brand-consistent content machine, and a clear view of which channels and personas drive the highest-quality contributor pipeline.
Salary: $90K - $100K Annually
Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.
