User Acquisition Manager (R&D) (Promova) at Genesis

At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.

About the Role

We're looking for a User Acquisition Manager to launch and scale paid acquisition from scratch for a new live education product within the Promova ecosystem.

You will be the first UA specialist on this project — owning the full cycle from day one: tracking setup, campaign launches, global scaling.

No bureaucracy, no approval chains — just a fast-moving setup where you can influence everything.

Sounds like what you've been looking for? It is.

Why This Role is Your Next Challenge

• You're the first UAM on this product — and the one deciding how to grow it from zero to millions of users. Full autonomy and real ownership.
• No gap between marketing and product — campaign insights go straight into development; the focus is on LTV and retention, not just performance.
• No dark monetization practices. No 6-step upsell funnels. A customer-centric product built to deliver real value.
• The infrastructure is already there — Claude integrations, marketing auto-rules, bulk campaign setup, creative agents, and others. Not built from scratch, built to scale.

Your Areas of Impact

• Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
• Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
• Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
• Search for the growth opportunities by testing new audiences, markets, and marketing approaches.
• Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
• Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.

What We’re Looking for

Core experience:

• 1+ year in performance marketing with hands-on Meta Ads experience.
• Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
• Deep understanding of AppsFlyer, SKAN, and CAPI.
• Testing mindset: ability to form hypotheses, run experiments, and scale what works.
• English B1+.

Bonus points:

• Experience with Tiktok Ads, Google Ads, Apple Search Ads.
• Background in EdTech or language learning products.
• Already built app tracking from zero — Pixel, CAPI, full setup.

Corporate Benefits

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences;

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process

• Intro-call with Recruiter
• Meeting with the Hiring Manager
• Test Task
• Bar-raising

Interested? Apply now and let’s make the growth happen!

Not your thing? Got a recommendation? Check this out!