Growth Marketer - Ad Networks & CRO Focus

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

At Trafilea, growth is engineered — not guessed.

We’re looking for a Growth Marketer specialized in Ad Networks & CRO to build and scale high-performing campaigns across non-traditional paid channels like AppLovin, Unity Ads, Taboola, and native platforms.

Paid Media & Scaling

• Launch and scale high-performing campaigns across AppLovin, Unity, Taboola, and other non-social ad networks.

• Own budgeting, bidding, and testing to optimize efficiency and profitability.

• Run structured experiments across placements, creatives, and funnels — analyzing and iterating fast.

• Expand and diversify traffic sources beyond traditional paid social.

Conversion Optimization

• Design and analyze A/B and multivariate tests across landing and checkout flows.

• Optimize for profit per visitor, balancing CVR, AOV, and margins.

• Apply CRO levers — urgency, social proof, pricing, personalization — to boost conversion.

Creative & Messaging Strategy

• Lead creative decisions with data and conversion psychology.

• Identify winning hooks and formats while anticipating fatigue.

• Collaborate with creative teams to deliver high-impact, scalable assets.

Analytics & Strategy

• Analyze performance dashboards to pinpoint growth levers and bottlenecks.

• Share insights and next steps across teams.

• Balance short-term results with long-term, profitable growth.