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User Acquisition Lead

Aloha Consulting Group

Role overview

Qualifications

  • Minimum 4 years of hands-on experience in user acquisition within mobile gaming or app environments.
  • At least 2 years of experience managing people and teams.
  • Strong analytical skills with proficiency in UA data tools and the ability to turn data insights into actionable plans.
  • Deep understanding of the mobile growth ecosystem, including MMPs, mediation platforms, analytics tools, SDK ad networks, DSPs, and related technologies.

Responsibilities

  • Lead and execute the company’s user acquisition strategy across multiple products, managing large-scale budgets across Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs and other platforms.
  • Build, manage, and develop a UA team of under 10 members, ensuring strong execution quality and achievement of performance targets.
  • Drive UA performance by analyzing KPIs such as CPI, ROAS, activation date, and cohort-based metrics across networks, campaigns, and geographies; optimize based on data insights.
  • Build and maintain partnerships with key ad networks and strategic partners; continuously improve UA workflows, tools, and processes; collaborate with Product, Monetization, Creative, and Data teams to support growth objectives.

About the company

Aloha Consulting Group logo

Aloha Consulting Group

Our vision is "To be the leading consulting firm in South East Asia, focused on leveraging human elements and technology to lead our partners towards higher growth and performance together with joy"

Company details

Company typeScaleup
Company size11 - 50

Links

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Job description

  • Lead and execute the company’s UA strategy across multiple products, managing large-scale budgets across channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and other relevant platforms.
  • Manage, coach, and develop a team of UA specialists (under 10 members), ensuring strong execution quality and achievement of performance targets.
  • Drive user acquisition performance by analyzing KPIs such as CPI, ROAS, act date, and cohort-based metrics across networks, campaigns, and geographies.
  • Build and maintain strong partnerships with key ad networks and strategic partners.
  • Regularly review and enhance UA workflows, tools, and processes to improve efficiency and scalability.
  • Work closely with Product, Monetization, Creative, and Data teams to support overall growth objectives.
  • Keep up with market dynamics through ongoing research and competitive analysis.


    • Requirements

    • Minimum 4 years of hands-on experience in user acquisition within mobile gaming or app environments.
    • At least 2 years of experience managing people and teams.
    • Strong preference for candidates with exposure to Hybrid Casual or IAP-focused UA models.
    • Highly analytical, with strong command of UA data tools and the ability to turn data insights into actionable plans.
    • Deep understanding of the mobile growth ecosystem, including MMPs, mediation platforms, analytics tools, SDK ad networks, DSPs, and related technologies.
    • Self-motivated, target-driven, and capable of leading complex projects in a fast-paced setting.
    • Strong interest in music and gaming is a significant advantage.
    • Fluent English communication is required.
    Prefer to have
    • A true mobile gaming enthusiast who stays updated on the latest games, industry trends, and major live events.
    • Solution-oriented, self-motivated, and proactive in driving work forward and getting things done.
    • Comfortable working in a fast-changing environment with ambiguity and shifting priorities.
    • Curious, eager to learn, and always looking to expand knowledge proactively.


    Benefits

  • Competitive salary, with full salary paid during the probation period.
  • Performance bonus with 30% of company profit shared, with no cap.
  • Full SHUI in accordance with Vietnamese law, plus premium private medical insurance and annual health check-ups.
  • Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
  • 12 work-from-home days per year.
  • Free daily food and beverages, including snacks, juice, drinks, and tea-time.
  • Monthly or bi-monthly team activity allowance.
  • Company learning trips to the countries generating the highest profit, with Korea as the first destination and Japan as the next.
  • Sponsored sports activities such as badminton, football, and more.
  • Sponsored overseas conferences and industry events for employees at all levels.
  • Modern equipment and AI tools provided.



    • Salary: Negotiable

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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