Tonic.ai is a fast-growing, Series B company operating at the critical intersection of data privacy and AI agents. Our newest product, Tonic Fabricate, has reached a major inflection point: $0 to $50k in recurring revenue and 1000+ MAUs in its first 30 days.
This is a Product-Led Growth play. We aren't looking for a traditional Demand Gen manager to run ads or events; we’ve unlocked high-velocity product pull among AI engineers, and now we need a growth architect to own the strategy of the self-serve engine that scales it.
As our Sr. Growth Marketing Manager, your campaigns will live inside the product. You’ll be the owner of the end-to-end self-serve journey, from the moment a user signs up to their first "Aha!" moment, through to monetization and enterprise expansion. You sit at the center of Marketing, Product, and Engineering, acting as a technical strategist who uses product data to drive user behavior.
If you are obsessed with onboarding friction, usage-based triggers, and the sales bridge between self-serve and enterprise, this is your role.
Own the Self-Serve Roadmap: You’ll translate revenue goals into a prioritized backlog of in-product experiments, testing pricing gates, credit-based systems, and "swipe-to-pay" pathways.
Master the Onboarding Flow: You’ll define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and activation triggers that ensure technical users find value in their first session.
Instrument the Sales Bridge: You will identify the high-intent signals that define a Product Qualified Lead. You’ll architect the hand-off that alerts our sales team when a developer at a Fortune 500 company has reached critical usage depth.
Product-Led Expansion: Identify and implement viral product features, such as team invitations or shared workspaces, to drive bottom-up growth within large organizations.
Usage-Based Retention: Map customer cohorts and build automated, data-driven triggers (email, in-app, Slack notifications) that move users from trial to habit formation to expansion.
PLG Native: 4+ years of growth experience specifically within self-service SaaS or developer-first tools. You think in terms of activation rates and time to value, not MQLs.
AI-Native Data Fluency: You are a power user of LLMs to perform cohort analysis, funnel deep-dives, and translate raw product data into GTM strategy. You pull your own insights from Amplitude, Mixpanel, or PostHog.
Developer Persona Alignment: You understand that engineers hate traditional marketing. You know how to build a user journey that prioritizes utility, documentation, and immediate product value.
Creative Hustle: You are a builder at heart. You don't wait for a brand agency; you spin up your own experiments, test copy, and do unscalable things to find what works.
AI-Forward Mindset: You leverage AI to implement exponential efficiency in your own workflow and the user journeys you build.
Impact: You will be the primary architect of the PLG playbook for our newest product.
Autonomy: We value a "bias for action." You will have the freedom to experiment, fail fast, and double down on winning growth loops.
Culture: We value intellectual curiosity, grounded data strategy, and the 0-1 builder spirit.
Avalara
Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
Havenly
Havenly
Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
Tonic.ai