The candidate must be flexible and able to multitask across a variety of tasks, to include:
Hands-on management of paid media efforts across multiple digital media channels - including paid search, paid social, display and/or online video channels
Management of keywords, bidding and budgeting, audience creation and segmentation
Optimize campaigns to achieve desired goals for traffic, conversions and efficiency
Perform campaign analysis and generate ideas for optimization and testing
Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing
Troubleshoot performance issues and provide actionable solutions
Develop reporting based on client’s performance KPIs and interpret trends into actionable insights
Conduct digital media audits to proactively identify new opportunities
Provide strategic recommendations for client growth
Stay abreast of the latest media best practices, strategies, news, and algorithm updates
Maintain a relationship with vendors on behalf of the client and agency
Work collaboratively across agency disciplines (strategy, analytics) and key stakeholders
What you should have:
4-year degree in Marketing, Advertising, Business, Communications, English, or other relevant discipline
3+ years of hands-on experience in media planning and buying
Paid search and paid social experience required
Ability to analyze data and find opportunities and insights
Knowledge of Google Analytics with hands-on experience
Ability to work fast without compromising quality or accuracy
Strong oral, written, and interpersonal communication skills required
Well-organized with a strong attention to detail
Possess a strong work ethic with an entrepreneurial spirit
A “take charge” attitude that can wear many hats across multiple roles
