Key Facts

Remote From:

Full time

English

Hard Skills

Radiography Omni-Channel Marketing Clinical Research LinkedIn Sales Navigator Audience Analysis Social Data Analytics KPI Management Brand Management Clinical Research Event Marketing +21 more

Other Skills

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Communication
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Teamwork
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Strategic Thinking

Roles & Responsibilities

Bachelor's degree in Marketing, Communications, Life Sciences, or a related field
Experience designing and executing digital marketing campaigns across LinkedIn, Email, and Web
Ability to translate complex X-ray physics, PACS workflows, and clinical insights into accessible digital content
Experience collaborating with Key Opinion Leaders (KOLs) and cross-functional teams with an understanding of regulatory/compliance considerations in healthcare marketing

Requirements:

Content strategy and technical translation: curate clinical research, case studies, and insights into a high-functioning digital asset library; translate X-ray physics, PACS workflows, and service value propositions into compelling content; ensure scientific and regulatory accuracy
Omnichannel campaign execution and analytics: design multi-channel campaigns (LinkedIn, Email, Web), promote events (webinars, virtual workshops, conferences), and monitor KPIs with GA4 and Search Console to inform strategy
Community thought leadership and engagement: partner with clinical specialists to amplify voice of the customer content and manage inquiries across social platforms
Cross-functional synergy and sales alignment: support digital components of reference site visits, develop scalable lead-generation strategies, and maintain a unified brand voice across digital touchpoints

Konica Minolta

Electronic Equipment, Instruments & Components

About Konica Minolta

“ The Creation of New Value,”　this is the reason we exist. Our 6 Values are the essence of our innermost beliefs. Our vision articulates where we are heading in the future. Our Brand Proposition　“ Giving Shape to Ideas,” is our pledge to our customers. Konica Minolta is committed to our philosophy to benefit both our customers and society at large. http://www.konicaminolta.com/about/corporate/vision.html [Business lines] - Development, manufacturing and sale of multi-functional peripherals (MFPs), printers, equipment for production print systems and graphic arts, equipment for healthcare systems, measuring instruments for industrial and healthcare applications, inkjet printheads and textile printers for industrial use, and related consumables and solution services - Development, manufacturing and sale of electronic materials (including TAC films), lighting source panels, functional films (including heat insulation films), and optical products (including lens units)

Industry: Electronic Equipment, Instruments & Components

Founded: 2018

Company size: 10001

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Job description

Position: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems

Job Type: Remote / Full-Time

Position Overview

As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.

You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Key Responsibilities

1. Content Strategy & Clinical Storytelling

Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.

2. Omnichannel Campaign Execution

Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.

3. Community & Thought Leadership

KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.

4. Cross-Functional Synergy

Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.