Web Designer

About the Company

For more than twenty-five years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through specialized services, expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.

We are proud to be a Great Place to Work-Certified™ company! Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633.

Role Summary

The Web Designer is a critical member of the Optometry Marketing Services team and is responsible for building and optimizing high-performing websites and digital assets that support measurable booking growth and retail performance for independent optometry practices.

This role goes beyond website production. The ideal candidate understands that every page, template, and digital asset should contribute to patient acquisition, appointment conversion, and clear performance tracking. This individual will help maintain and improve standardized web templates and workflows that enable efficient delivery and scalable growth across the OMS portfolio.

Responsibilities

Front-End Development (40%)

• Build and optimize WordPress websites and landing pages designed to support appointment bookings and retail performance.
• Utilize HTML, CSS, and JavaScript to create high-performing, mobile-first user experiences.
• Develop and maintain scalable template systems that support standardized campaign delivery.
• Implement SEO best practices and ensure technical optimization across all builds.
• Implement and support tracking infrastructure including GA4, conversion events, UTM structures, and pixel integrations.
• Support landing page builds aligned to paid media campaigns including Google Ads and Meta.
• Ensure cross-browser compatibility and performance optimization across devices.

Design & Conversion Optimization (60%)

• Design WordPress websites using Divi and other frameworks, ensuring alignment with client branding while prioritizing user experience and conversion performance.
• Build modular design systems that allow for repeatable, efficient asset production across multiple practices.
• Translate strategic recommendations into structured activation messaging within predefined campaign templates.
• Optimize booking flows, call-to-action placement, and page structure using performance data and best practices.
• Continuously improve user experience and site structure to increase measurable outcomes.
• Select and implement visual assets that support revenue-driving service lines including clinical services, retail, contact lenses, and specialty offerings.
• Make updates to client websites while maintaining template integrity, quality, and delivery efficiency.

Requirements

• 5+ years of progressive web development and web design experience preferred, ideally within a performance-driven marketing environment.
• Strong proficiency in WordPress CMS and page builders such as Divi.
• Advanced proficiency in HTML, CSS, and JavaScript.
• Demonstrated experience building conversion-focused landing pages.
• Working knowledge of GA4, conversion tracking, and digital performance metrics.
• Strong understanding of SEO principles, structured data, and evolving search technologies.
• Experience supporting paid media landing environments preferred.
• Ability to build scalable template systems rather than one-off custom sites.
• Strong visual design skills combined with a data-informed mindset.
• High attention to detail and strong ownership of output quality.
• Clear communicator who collaborates effectively within a cross-functional marketing team.