Content Manager

About the Company 

For the past twenty-five plus years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term success. 

IDOC serves its members through specialized services, expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events. 

We are proud to be a Great Place to Work-Certified™ company!? Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633 

Role Summary 

We are looking for a highly creative marketing Content Manager to develop patient-facing content for marketing services.  We are seeking someone who will work closely with leadership and subject matter experts to develop a content strategy for marketing services, has exceptional written and oral communication skills and acute attention to detail.  

The Content Manager will develop and plan editorial calendars and write engaging patient-facing content for websites, blog articles, and social media. Working closely with the SEO Manager on the Marketing Services team, the Content Manager will optimize content for search and review content performance metrics in client Google Analytics accounts.   

The Content Manager will be responsible for producing engaging, clear text for websites, blog articles and social media. Duties include producing engaging written content, proofreading work for accuracy, and posting updates to business profiles. This role is highly collaborative and will require working with the marketing services team to plan and execute responsibilities.  

The Content Manager will also be responsible for editing content, including blog articles and web pages, authored by subject matter experts and other marketing professionals for company websites, and will create landing page copy for company search engine advertising campaigns, and working with other marketing professionals, will serve as an internal resource for special projects. 

Optometry Marketing Services 

Content Management 

• Partner with peers to define and develop customized content to meet the business needs of the private practice. 
• Develop and maintain the content plan, own and manage content maintenance plan to ensure content supports strategy. 
• Manage the content library for OMS websites and social media in BOX, Sendible, and MS Teams. 
• Publish content in automated workflow and recommend workflow process enhancements. 
• Provide direction on digital content best practices and edit content authored by others, as needed. 

Websites 

• Write landing page copy and articles about optometric services, including clinical and optical products, for client websites.  
• Based on client marketing priorities, develop editorial calendars for blog articles by client, and write monthly blog articles or web pages for each client for inclusion on practice websites. 
• Work closely with Marketing Services SEO Manager to implement recommendations for optimization of written content to improve rankings on search engines. 
• Upload blogs and web pages to client websites. 
• Draft client-specific copy and reformat O.D. bios and staff bios copy for tone.  
• Write compelling business descriptions as part of the optimization of Google Business Profiles for clients.  
• Write landing page copy for client Google Ads campaigns. 
• Provide QA support for design team during the development of client websites. 

Social Media  

• Write social media post copy in the following categories: eye care and eye disease awareness, optical-focused social media posts, specialty services, seasonal posts, and practice-specific post copy, such as doctor and staff spotlights. 
• Add copy to content libraries in Sendible. 

  Requirements

• Bachelor’s degree in journalism, marketing, communications, or English.  
• 2-3 years of content marketing or relevant work experience in an agency, media/publications, or internal marketing communications department.  
• Strong written, verbal, and interpersonal communication skills. 
• Understands SEO best practices and how to write SEO-friendly content. 
• Familiarity with Google Analytics. 
• Familiarity with Social Media publishing and reporting tools. 
• Ability to independently manage and move projects forward. 
• Ability to work within a fast-paced and collaborative team environment. 
• Highly self-motivated and self-driven. 
• Strong attention to detail and excellent organizational skills. 
• Basic/Familiarity with WordPress, Divi, HTML, Graphic Design, and Social Media platforms. Social media or content marketing experience a plus. 
• Proficiency in MS Outlook and Teams. 
• Adept at learning web-based tools.