About Us
Buddle was founded to address the growing demand for reliable and efficient staffing solutions across diverse industries globally. Our mission is to seamlessly connect businesses with skilled professionals, fostering long-term partnerships that benefit both parties. At Buddle, we prioritise trust, value, and sustainability in every staffing solution we provide.
About the Role
As a Paid Media Specialist (Meta Ads), you will act as the execution engine behind our paid social channel across multiple high-volume, design-led brands.
This is a hands-on, platform-focused role where you will be responsible for building, launching, and maintaining Meta ad campaigns with a high level of precision and consistency. You will work closely with the Senior Marketing Manager and Head of Performance Marketing, translating fully briefed creative assets into clean, structured, and correctly configured campaigns.
This role is best suited for someone who thrives in execution-focused work, values accuracy, and is confident operating inside Meta Ads Manager on a daily basis.
Key Responsibilities
Campaign Building
- Build campaigns, ad sets, and ads using fully briefed creative assets
- Configure all campaign elements accurately, including objectives, audiences, placements, budgets, schedules, and tracking
- Use AI tools to generate on-brand ad copy (headlines, descriptions, and CTAs)
- Apply strict naming conventions consistently across all accounts and funnel stages (TOFU, MOFU, BOFU)
- Publish campaigns and confirm successful launch with the Senior Marketing Manager
- Identify and flag any asset specification issues, disapprovals, or delivery concerns immediately
- Ensure all builds are accurate and require no rework
Budget Adjustments & Campaign Maintenance
- Execute budget changes, reallocations, and optimizations as directed by the Head of Performance Marketing
- Pause, activate, and duplicate campaigns, ad sets, or ads as instructed
- Implement adjustments to placements, schedules, or audiences when required
- Monitor campaign delivery and flag any irregularities such as spend drops, disapprovals, or account-level alerts
Platform Hygiene & Quality Assurance
- Perform daily account health checks across all ad accounts
- Maintain clean and structured campaign architecture (no duplication, misconfigurations, or orphaned assets)
- Ensure pixel tracking and UTM parameters are correctly implemented on all campaigns
- Enforce strict naming conventions across all builds
- Provide regular updates or summaries to the Senior Marketing Manager via Slack
Other Responsibilities
- Complete additional tasks and platform-related requests as assigned
- Maintain accuracy and attention to detail across all campaign builds and updates
- Communicate proactively when issues, blockers, or uncertainties arise
- Contribute to maintaining a structured, efficient, and high-performing ad account environment
About You
- Minimum of 3 years’ hands-on experience using Meta Ads Manager on a daily basis
- Strong experience managing multiple ad accounts or brands simultaneously
- Deep understanding of campaign setup, including objectives, audiences, placements, and budget optimisation
- Highly detail-oriented with a strong focus on accuracy, naming conventions, and tracking setup
- Able to execute quickly while maintaining a high standard of work
- Comfortable working as an execution-focused team member, following clear direction
- Strong communication skills with the ability to raise issues and ask clarifying questions when needed
- Experience in e-commerce or home, renovation, or lifestyle brands is an advantage
Finer Details
Schedule: Part-time (1 day per week / 8 hours)
Start Date: TBD
