Job Summary:
As a dedicated employee supporting the REMAX brand and reporting to the Growth & Expansion Marketing Manager, the Marketing Specialist will work within the marketing team to contribute toward the overarching growth marketing strategies and lead the execution of marketing programs focused on growth and retention.
This position will serve the company’s internal and external clients and help align key cross functional teams, such as region development/customer support, education, events, technology training, brand and social teams, and specialty brands to ensure the marketing results in increased/retained agent count.
Essential Duties:
- Help execute the Growth Marketing strategy working closely with the Growth & Expansion Marketing Manager, Director of Marketing, VP of Growth Marketing and other teams as needed.
- Support the recruiting and retention strategy, delivering on KPIs such as agent appreciation campaigns, product adoption and increasing attendance at REMAX hosted and partnered events.
- Influence behavioral change that supports measurable growth of brokerages and the REMAX agent count.
- Work with key cross functional teams to understand broker/owner and team leader challenges and develop materials to support their needs. Update existing materials to better support broker/owners as needed. Ensure MAXRecruit sites on the U.S. and Canada hubs are always up to date with materials, educational content and event postings.
- Behave as a bridge between the Education, Tech, Events and Growth Marketing Teams to ensure alignment of retention activities.
- Craft and design assets using branded templates in Canva, funnel material through the right approvals and distribution.
- Create material to post in the closed Facebook groups for brokers/owners and agents.
- Ideate, execute and analyze retention focused direct mail and digital campaigns.
- Work with the internal media team to strategize and execute retention focused ads across multiple mediums, support trafficking and analysis as needed.
- Track KPIs tied to marketing goals.
- Ensure materials and deliverables support U.S. and Canada audiences as directed.
- Other duties, tasks and responsibilities as assigned or needed by the business.
Skills Required:
- Strong analytical thinking skills.
- Excellent communication and writing skills.
- Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
- Desire to continuously improve performance through testing and analysis.
- Effective communications that support proficient project management.
- Strong sense of ownership and urgency to take projects from concept to implementation.
- Proficient use of various email marketing and communication platforms.
- Understanding of social media platforms.
- Excellent presentation skills.
- Design experience with Canva or related online design tool a plus.
Job Qualifications:
- BS/BA degree in marketing, advertising, communications or equivalent
- 5-7 years of experience in marketing or communications
- Experience in the education space is a plus.
- B2B experience preferred with a demonstrated ability to integrate various customer segments and experiences for marketing efficacy.
Salary Range:
$57,000 - $66,000 base plus target bonus
Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the total compensation package. Additional compensation for this position may include annual bonus eligibility or other incentives based on the position.
Why REMAX?
REMAX Headquarters is located in Denver, CO, in the heart of Denver’s thriving Tech Center. We also offer remote roles for those outside the metro area. Our competitive benefits package includes programs to support your physical, emotional and financial well-being:
Stay Healthy
- Comprehensive medical, dental, and vision insurance
- Health savings account with employer contribution
- Flexible spending account (medical & dependent care)
- Voluntary critical illness, hospital indemnity and accident coverage
- Short-term disability paid at 100% after 1 year
Prepare for Your Future
- 401(k) plan with generous company match & immediate eligibility
- Free financial advisor service
- Company-paid life and AD&D insurance, short-term and long-term disability
Feel Supported
- Generous paid time off package includes 15 paid holidays and generous PTO
- Hybrid or remote positions and flexible hours
- Monthly home office subsidy
- Paid parental leave benefits
- Paid caregiving, adoption and foster leave benefits
- Monthly ClassPass contribution
- Employee assistance program including free counseling sessions
- Tuition reimbursement program
- Pet insurance discount
- Recognition program
RE/MAX, LLC & Motto Mortgage
Now is your opportunity to join a global, industry-leading organization behind one of the most recognized names in real estate. RE/MAX exists to help entrepreneurs thrive. Through RE/MAX and Motto Mortgage franchises, we deliver the tools, technology, and support that power a worldwide network of agents, brokers, and business owners.
When you join our team, you are expected to do your best work and help others do the same. We move with urgency. We focus on results. We listen to our customers and build solutions that make their businesses stronger. We value people who take ownership, act with integrity, and push for better every day. Collaboration matters here. So does accountability. When we succeed, we succeed together.
RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!
We are an equal opportunity employer committed to fair and inclusive hiring practices. Employment decisions are based on qualifications, merit, and business needs, without regard to any legally protected status.
