Role Overview

We’re seeking a Content Strategist and Copywriter who can create thematic, long-form content while also delivering high-impact copy across email, in-app messaging, and marketing campaigns.

This role blends SEO-driven content strategy with conversion-oriented writing. You’ll help define thought leadership, improve discoverability, and ensure consistent messaging across the funnel.

Scope & Duration
Time Commitment: ~20 hours/week
Engagement Type: Contractor / Freelancer (Potential to convert to Full-Time)
Start: ASAP

Key Responsibilities

• Develop and write long-form content (blogs, articles, guides) tied to core themes
• Optimize content for SEO, keywords, and search intent
• Create compelling email copy, lifecycle messaging, and in-app prompts
• Collaborate on campaign narratives and messaging frameworks
• Refresh and repurpose content across channels
• Ensure voice, tone, and messaging consistency
• Track content performance and recommend optimizations

Required Skills & Experience

• 4+ years in content marketing and copywriting
• Strong long-form writing and storytelling ability
• Working knowledge of SEO, keyword research, and analytics
• Experience writing lifecycle emails and product messaging
• Ability to translate complex concepts into simple, engaging content

Nice to Have

• Experience in SaaS, fintech, healthtech, or reimbursement-related products
• Familiarity with content tools
• Editorial or journalistic background

Confidentiality

Selected candidates will be required to execute a standard confidentiality agreement due to access to proprietary and sensitive business information

About the Client

The client is a healthtech SaaS platform designed specifically for mental and behavioral health providers. The company offers an all-in-one solution that helps therapists and clinics manage their practices more efficiently, including scheduling, billing, telehealth, client records, and secure communication.

Serving over 10,000 practitioners across the U.S. and Canada, the client supports providers in both delivering care and running the business side of their practice, from client acquisition to payments and ongoing engagement.