Key Facts

Remote From:

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Integrated Marketing Communications Brand Management Brand Management Brand Management Cross-Functional Collaboration Data-Driven Decision Making Performance Analytics Budget Management Customer Engagement Competitive Analysis Storytelling Market Analysis Project Management Brand Management Stakeholder Communications KPI Management Continuous Improvement Process Customer Analysis

Other Skills

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Leadership
•
Organizational Skills
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Strategic Thinking
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Empathy
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Accountability
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Communication

Holistic Industries

Health Care

About Holistic Industries

Holistic Industries is building a great place to work, shop and invest in cannabis. Our mission-to provide patients and customers with the highest quality, safest cannabis medicine possible. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest, fastest growing private Multi-State Operators in the country. We have one of the most seasoned teams in the industry and a budding "Greenhouse of Brands". Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We're committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in cannabis. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.Our team includes the nation’s most knowledgeable experts in cultivation and dispensing, with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We're a team of best-in-class executives and staff in and outside the industry who share a passion for advancing cannabis products and retail experience at scale

Company type: SME

Industry: Health Care

Founded: 2018

Company size: 501 - 1000

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Job description

Role: Brand Director

Location: Remote

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.

Your Impact:

Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.
Define and clearly communicate our brand identity with target audiences.
Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
Lead the development and execution of integrated marketing and promotional campaigns.
Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.
Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape
Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.

Your Strengths:

Proven experience leading brand strategy and executing campaigns
Strong understanding of brand positioning, storytelling, and customer engagement
Ability to influence and collaborate across teams and stakeholders
Data-driven mindset with a focus on results and continuous improvement
Strong project management and organizational skills
Comfortable balancing big-picture strategy with day-to-day execution

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be

CHAMPIONS OF CANNABIS

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).