Job Title: Email Marketing Automation Specialist
Department: Marketing
Reports To: Director of Marketing
Status: Full-time, Exempt
Annual Budget Managed: $25,000
Fundraising Impact: $1 million
Location: Remote/Hybrid; Burlington, Canada or Byron Center, MI
Salary Level: K
USD: $68,347 - $76, 890
CAD: $70,461 - $79,268
*Please be advised that while this role is advertised in both Canada and the United States, it represents a single position. Only one (1) candidate will be selected for hire, with the final work location to be determined based on the successful candidate’s residence and organizational requirements.
PURPOSE:
The Email Marketing Automation Specialist develops, executes, and optimizes World Renew’s email marketing strategy to support donor acquisition, fundraising, and engagement goals. This position is responsible for building and managing automated campaigns, maintaining the marketing automation platform, and leveraging data insights to enhance lead generation, donor nurturing, and overall engagement.
Working closely with the Director of Marketing and cross-departmental teams, the specialist applies best practices in email strategy, list management, segmentation, testing, and automation. The role requires a blend of creativity and technical expertise, with an emphasis on continual testing, analysis, and optimization to improve results and audience connection.
We do not discriminate based on disability, culture, ethnicity, or gender, and welcome and encourage people from diverse backgrounds to apply.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and implement email marketing campaigns that align with organizational and team goals, adapting tone and messaging appropriately for diverse cultural contexts.
- Design, manage, and optimize automated workflows and nurture sequences, including onboarding and engagement for new leads.
- Utilize and continually refine dynamic content to strengthen donor engagement and increase fundraising outcomes.
- Collaborate with Marketing team members to plan and produce engaging, personalized email content that supports donor relationships and organizational priorities.
- Segment email lists to deliver targeted, relevant, and timely messages to specific audience groups.
- Conduct A/B testing and analyze performance metrics to inform ongoing optimization of campaigns.
- Ensure compliance with email marketing and privacy regulations in both Canada and the U.S. Maintain data accuracy and collaborate with CRM/database teams to ensure effective integration with Salesforce. Leverage CRM data for enhanced segmentation, personalization, and campaign tracking.
- Monitor deliverability and campaign performance, addressing technical issues promptly to ensure optimal platform functionality.
- Prepare and present reports on key metrics such as open rates, click-through rates, conversions, and donor engagement trends.
- Manage and maintain subscriber lists to ensure data integrity, accuracy, and list hygiene.
- Perform other duties as assigned.
SUPERVISORY RESPONSIBILITIES:
None
KNOWLEDGE, SKILLS, ABILITIES REQUIRED:
- Able to respect and support the mission, vision and values of World Renew.
- Demonstrated commitment to Christ and be able to recognize this position as one that contributes to the work of His Kingdom.
- Demonstrated commitment to contribute to and promote a work environment that values diversity, inclusion and equity.
- Committed to working towards gender equality, equity and justice in all aspects of our programming, plans, policies and organizational structure.
- Proven experience using marketing automation/email platforms such as Pardot/Account Engagement, MailChimp or HubSpot at advanced level preferred.
- Proficiency in Salesforce CRM preferred.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Proficiency in HTML and familiarity with creative tools such as Adobe Creative Suite or Canva (preferred).
- Familiarity with online fundraising and engagement platforms (eg SurveyMonkey, Click & Pledge, WP Forms) a plus.
- Data-driven mindset with experience in reporting, analytics, and campaign optimization.
- Attention to detail, organizational skills, and ability to manage timelines in a fast-paced environment.
- Ability to travel once annually for a three-day team meeting.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- At least 3- 5 years of experience in digital marketing; and minimum of three years of experience in email marketing automation preferred
LANGUAGE SKILLS:
Must be proficient in English (written and verbal).
WORK ENVIRONMENT, PHYSICAL AND OTHER DEMANDS:
The work environment encountered and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires:
- Must be able to look at a computer screen for several hours at a time.
- Must be able to sit for extended periods.
- Must be able to make repetitive motions with hands and fingers for extended periods.
- Work is performed in a remote or hybrid office setting with minimal exposure to adverse conditions.
World Renew requires permanent work authorization at time of hire. With World Renew's commitment to Core Humanitarian Standard and Safeguarding responsibilities, as part of the recruitment process, a successful candidate can expect to go through a thorough background check. Please note that the tentative application deadline for this position will be EOD April 23, 2026, for External Applicants and Internal Applicants, closing date depending on application volume. We encourage all interested candidates to apply before this deadline as we move candidates through our hiring process on a continuous basis
