Business Analyst (E-Commerce) at BetterMe

About us:

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

You’ll join the team working on BetterMe Store — an e-commerce direction offering sportswear, accessories, fitness equipment, and wellness devices. As a Business Analyst, you’ll bridge business goals, user needs, and engineering delivery. You’ll own the knowledge of how our platform works today and help shape how it evolves tomorrow.

Your impact:

• Partner with the Product Manager to shape and prioritize the backlog, translating business goals into clear, executable requirements.
• Own end-to-end requirements for frontend, and backend teams — from discovery through delivery
• Maintain and develop comprehensive documentation of existing functionality — how systems work, how flows are structured, and where the edge cases live.
• Write clear, structured User Stories, Acceptance Criteria, and feature specs that eliminate ambiguity and enable the team to move fast.
• Lead and facilitate refinement sessions, ensure the team has the context and clarity to estimate and deliver with confidence.
• Act as the go-to person for team questions — resolve functional ambiguities quickly so engineers don't lose momentum.
• Proactively identify blockers, dependencies, and gaps before they hit the sprint.

About you:

• 2+ years of experience as a Business Analyst.
• Strong understanding of the full software development lifecycle, including backend systems and API-level thinking.
• Solid command of Agile methodologies in a real product environment.
• Confident with A/B testing principles — you understand how experiments are designed, tracked, and interpreted.
• Product mindset - ability to think in terms of business value, user needs, and measurable outcomes.
• Proven ability to prioritize tasks and manage time effectively.
• Strong facilitation and communication skills — you can drive alignment across engineering, design, and business stakeholders without losing people along the way.
• Strong analytical and system thinking skills
• Proficiency in Jira and Confluence; comfortable with UML/BPMN or similar modeling approaches.
• English level — Upper Intermediate (working language for documentation)

Would be a plus:

• Experience in e-commerce products.
• Experience working with Shopify based e-commerce products.

Why This Role:

• High ownership — you're a co-author of the product's knowledge base, not just a ticket writer.
• Real influence on how the BA practice and documentation standards are built in the company.
• You'll work at the intersection of product, tech, and business — with a team that values clarity and moves with purpose.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms: Instagram, LinkedIn.