Key Facts

Remote From:

Venezuela , Colombia , Peru , Mexico

Full time

Senior (5-10 years)

20 - 20K yearly

Spanish

Hard Skills

Google Ads TikTok Marketing Banner Ads Banner Ads Budget Management Analytics Media Buying Campaign Management Landing Page Optimization Project Management Native Advertising Affiliate Networks Academic English Training ROI

Other Skills

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Decision Making
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Communication
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Teamwork
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Analytical Thinking

Roles & Responsibilities

3-4 years of experience in media buying for iGaming or fintech (essential)
Advanced expertise in tracking tools (RedTrack, Voluum, GA4)
Proven track record managing budgets above $20,000 USD per month
Strong data analysis and ROI-driven decision-making

Requirements:

Plan and execute campaigns across Meta Ads, Google Ads, and TikTok
Manage alternative traffic sources (Native, Push, and Pop)
Implement and monitor advanced tracking (RedTrack/GTM) with postbacks and APIs
Analyze daily metrics (FTDs, CPA, Retention Rate) and report Burn Rate to the Marketing Lead, plus drive optimization through regular A/B testing of creatives and landing pages with the Design team

Inlaze

About Inlaze

Inlaze, with over four years of experience, is a leader in technology for the iGaming industry. We stand out for offering comprehensive software solutions for online casinos, sports betting, and affiliate management. We are your link to the excitement of gaming. Our obsession with analysis and precision aims to ensure the well-being and satisfaction of our clients. We provide solutions that not only meet but exceed the expectations of the iGaming market, ensuring exceptional experiences for users and partners. We are proud to announce our partnership with Meta, a global leader in digital advertising. This collaboration redefines user interaction, digital identity, and affiliate marketing in the gaming sector, combining our expertise with Meta's advanced technology to deliver innovative solutions. Our commitment to digital marketing and technology enables us to offer effective strategies customized to the needs of the iGaming sector, including online casinos and sports betting. We elevate iGaming entertainment and technology to a new level.Your link to the thrill of gaming, software, and affiliates for online casinos and betting. Inlaze is pleased to announce its partnership with Meta, a global leader in digital advertising solutions, to redefine user interaction, digital identity, and affiliate marketing in the gaming sector. This strategic collaboration brings together the expertise and technologies of both companies to provide the industry with innovative solutions that enable businesses to: Inlaze is dedicated to revolutionizing the iGaming and entertainment sectors through cutting-edge technological innovations. The Inlaze team collaborates with operators and providers to establish lasting partnerships, aiming to build profitable and scalable businesses in the industry.

Founded: 2018

Company size: 11 - 50

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Job description

¿Por qué unirte a Inlaze? ¡Enlázate a un mundo de oportunidades!

Es hora de que te unas a nosotros para mostrarle al mundo que somos la empresa que está cambiando paradigmas, donde revolucionamos las horas, los minutos y los segundos!

Únete a un equipo donde todos somos capaces de TODO, donde todos tenemos las mismas oportunidades, sin importar género, raza, orientación sexual, religión, nacionalidad, edad, discapacidad, formación o experiencia.

¿Te ha gustado lo que has leído hasta ahora? Descubre cómo enlazaras magia junto con nosotros a través de tu misión Inlaze

Responsabilidades

1. Planificación y ejecución de campañas en Meta Ads, Google Ads y TikTok
2. Gestión de fuentes de tráfico alternativas (Native, Push, Pop).
3. Implementación y monitoreo de tracking avanzado (RedTrack/GTM) con postbacks y APIs.
4. Análisis diario de métricas (FTDs, CPA, Retention Rate) y reporte de Burn Rate al Marketing Lead.
5. Pruebas A/B constantes de creatividades y landing pages en colaboración con el equipo de Diseño

Mision del rol:

Gestionar, optimizar y escalar campañas de adquisición en diversas plataformas (Meta, Google, TikTok, Native), garantizando el cumplimiento de los KPIs de FTDs y LTV, manteniendo una separación estricta de estrategias entre las verticales de la compañía.

🛠️ Musk to have

Experiencia mínima de 3-4 años en Media Buying para el sector iGaming o Fintech (Excluyente) .

Dominio avanzado de herramientas de tracking (RedTrack, Voluum o similares) y GA4 .

Experiencia probada gestionando presupuestos superiores a 20k USD mensuales .

Capacidad de análisis de datos para toma de decisiones rápida (Mentalidad ROI).

✅ Nice to have

Conocimiento de normativas de compliance publicitario (Curazao, Coljuegos, SEGOB) .

Idiomas: Inglés avanzado o Portugués (Brasil) para expansión de mercados .

Experiencia previa en agencias de performance o redes de afiliación