Head of Commercial Partnerships for Blexr

🌍 All our roles are remote-working style from one of our entity locations in the UK, Portugal or Malta
💸 UK £98,000 - £115,000
💸 EU €84,000 - €98,000

Blexr
⭐ Who we are -
Blexr is a performance marketing company with a portfolio of iGaming affiliate sites operating across Tier 1 and Tier 2 markets globally. We sit at the intersection of SEO, paid media, and strategic commercial partnerships in the iGaming space, and we are deliberate about how we grow.
We are mid-way through a significant transformation of our commercial function, moving from a transactional sales operation to a strategic, data-led commercial team. This is not incremental change. It is a fundamental shift in how we manage partners, structure deals, and think about long-term commercial value. For the right person, joining at this stage is a genuine opportunity to shape a function, not just run one.

Blexr Benefits
At Blexr, we believe that our employees are essential to our success! These are just some of the great benefits we offer which we align to our Company Values:

• ⭐️ Bonus: 10% yearly performance bonus (discretionary).

• 📚 Development Investment Pot – to spend on learning material to keep you up-skilling.

• 🤗 £/€500 Wellbeing Allowance – for anything that helps you stay healthy and balanced.

• 🌴 Enhanced Holiday Allowance – giving you more space to rest, reset and recharge.

• 🤝 Buy / Sell Leave – ability to buy or sell up to 5 days per year for those moments that matter.

• 🐣 Enhanced Parenthood Leave – up to 6 months of paid leave with buy-out options for all new parents.

• 💻 Working From Home Setup – so you're set up to do your best work comfortably and productively.

• 🤖 ChatGPT Business Subscription – to help you work smarter, not harder.

• 🏥 Private Health Insurance – opt-in for added peace of mind (eligible post probationary period).

• 🧠 Mental Health Support instant, confidential access via Spill.

• 💚 Values Coaching (Coming soon!) – quarterly coaching conversations to help you bring our values to life.

• 📅 Milestone Recognition – milestone rewards at 3, 5 and 8 years with Blexr.

• 💰 Pension & Life Investments – to build stability and peace of mind.

The Role
This role reports directly to the VP Commercial and serves as a key leader within the 12-person Commercial division. It manages a team of three Account Management direct reports and works closely with the Commercial Performance Lead, Commercial Admin team, and VP Commercial to drive commercial outcomes.

We are hiring a Head of Commercial Partnerships to play a central role in shaping and leading Blexr's commercial function during a period of transformation.

This is a senior, hands-on leadership position sitting between the VP Commercial and the Account Management team. You will be responsible for raising the standard of our partnerships function: improving how we manage accounts, how we structure and evaluate deals, and how we build long-term commercial value.

You will lead and develop a team of Account Managers, while also taking direct ownership of our most important partner relationships. This includes elevating engagement to senior stakeholders, leading high-value negotiations, and ensuring every partnership delivers against clear commercial objectives.

Alongside this, you will own the business development function. You will identify and unlock new opportunities across markets and partners, working closely with the Commercial Performance Lead to ensure all decisions are grounded in data and aligned with our broader strategy.

This role combines leadership, execution, and build. You will set direction, drive performance, and actively contribute to commercial outcomes yourself. You will also play a key role in defining how the function operates: introducing structure, improving processes, and building a model that scales.

This is not a role with a fixed playbook. It is an opportunity to help create one.

What You Will Be Responsible For
Your success in this role will be measured across three core areas: team performance, partner quality, and commercial output. The responsibilities below sit under each of those.

Team Leadership & Account Management

• Manage and develop a team of Account Managers, providing direction, coaching, and day-to-day oversight of their partner portfolios

• Act as the conduit between the AM team and the VP Commercial, filtering, shaping, and escalating where needed

• Be the first approver on deals before they reach VP level, ensuring every agreement is evaluated on rate, structure, partner quality, and strategic fit

• Build a high-performance team culture where commercial thinking, not just account management activity, is the standard

Partner Relationships & Business Development

• Take personal ownership of elevating our Tier 1 partner relationships beyond initial account manager contact to head of affiliates, and marketing/commercial director level

• Lead commercial negotiations on strategic accounts and complex or high-value deals

• Identify and develop new partner opportunities in line with our tiered partner framework, both within existing markets and new ones

• Build and maintain relationships at senior levels across the iGaming affiliate ecosystem, ensuring Blexr is seen as a premium, strategic partner

Deal Quality & Commercial Standards

• Enforce deal quality standards across the team, ensuring no agreement goes live without proper rate benchmarking, terms review, and partner credibility assessment

• Work closely with the Commercial Performance Lead to use performance data in every partner conversation: tiering decisions, renegotiations, and new deal structures

• Champion the move from volume-driven to value-driven account management across the team

Operational Efficiency & Process Development

• Take ownership of defining and implementing workflows and processes across the partnerships function, from deal origination and approval through to partner onboarding and ongoing account management

• Identify inefficiencies in how the team operates and build structured solutions, whether that is improving how deals are tracked, how performance is reviewed, or how partner information is managed

• Work with the VP Commercial and Commercial Performance Lead to ensure the partnerships team is operating with the right tools, cadences, and standards in place

• Build a function that scales, where the quality of output does not depend on individual judgment alone but on clear, repeatable processes the whole team can follow

Cross-Channel & Strategic Alignment

• Understand and actively develop Blexr's multi-channel commercial proposition across organic SEO and paid media, and be able to pitch blended deals confidently to senior partner contacts

• Work with the VP Commercial on commercial strategy, partner prioritisation, and the quarterly and annual commercial roadmap

What We Are Looking For
Essential

• Proven experience in iGaming affiliation. This is a non-negotiable requirement. You must understand how affiliate programmes work, how deals are structured, and how partners operate in this space

• Experience heading up or senior managing an account management or partnerships team, ideally at another iGaming affiliate business

• Established relationships across iGaming operators, with credibility at senior levels and the ability to activate key relationships quickly

• Strong commercial instincts. You know what a good deal looks like, you can negotiate confidently at senior levels, and you understand the revenue logic behind every commercial decision

• Genuine BD capability. You are comfortable developing new relationships from scratch, not just managing existing ones

• A track record of elevating partner relationships beyond the first point of contact to head of and director level

• The ability to define and build processes and workflows from scratch. We are a team in transformation and there will be areas where you need to create structure, not inherit it

• Comfort with ambiguity and a natural problem-solving mindset. Things will not always be clear-cut and we need someone who leans in rather than waits for direction

• The ability to balance team leadership with personal commercial output. This role requires both

Strongly Preferred

• Familiarity with multi-channel affiliate propositions, blended deals across SEO, media buying, and paid traffic

• Experience working with CRM systems and performance data to inform commercial decisions

• Exposure to unregulated or emerging markets alongside established regulated ones

What This Role Is Not
This is not how most affiliate commercial roles are structured. It is not about managing a book of accounts and optimising around the edges. It is about redefining how we approach partnerships, how we evaluate deals, and how we scale commercial performance.

It is not just driven by volume or short-term wins. We are building a function that prioritises long-term value, structured decision-making, and commercial discipline.

And it is not a finished system you are stepping into. The expectation is that you will help build it.

Diversity, Equity, Inclusion and Belonging statement
At Blexr we are committed to building a team that is diverse and representative of the world we live in.We are committed to providing equal employment opportunities to individuals of every race, religion, belief, and ethnic background, regardless of age, disability, sexual orientation, or gender identity.
Our goal is to create an environment where you can do your best work and be your best self. Together, we can make things #betterwithblexr. If you require any adjustment to our process so we can see your best self please let us know and we will support you.