Sales Marketing Manager at Sourcefit

Position Summary

We are seeking a Sales Marketing Manager to lead strategic marketing initiatives that drive revenue growth, expand our advertiser pipeline, and strengthen sales enablement across our portfolio. This role will partner closely with marketing & sales leadership to develop and execute innovative marketing programs that attract new prospective advertisers, nurture existing client relationships, and optimize demand for our digital media offerings — including virtual events, webcasts, lead generation programs, and branding campaigns.

The ideal candidate is both a strategic thinker and a hands-on marketer — someone who can develop marketing strategies, execute campaigns with precision, analyze results, and continuously optimize programs based on performance insights.

Job Details

• Work from Home
• Monday to Friday, 8 pm – 5 am (Manila time)
• Will follow US Holidays

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute strategic marketing initiatives designed to generate new advertiser demand and support sales pipeline growth
• Identify creative approaches to reach new prospective clients across key technology sectors
• Collaborate closely with the sales team to align marketing programs with revenue objectives and advertiser needs
• Evaluate market trends, competitor offerings, and client feedback to guide marketing strategy

Campaign Development & Execution

• Plan, launch, and manage integrated marketing campaigns promoting portfolio of offerings, including Virtual summits, Webcasts, Lead generation programs, Branding and awareness campaigns, Custom marketing initiatives
• Develop compelling marketing messaging and creative that resonates with B2B technology advertisers
• Execute multi-channel campaigns including email marketing, web, social media, and targeted outreach

Sales Enablement

• Create marketing materials and sales support tools including:

o Prospect outreach templates

o Campaign sell sheets

o Media kits and presentations

o Special promotional campaigns

• Work with sales to identify high-value prospect segments and develop targeted outreach strategies
• Support sales with RFPs, campaign proposals, and strategic client opportunities

Performance Analytics & Optimization

• Track, analyze, and report on campaign performance using marketing and campaign analytics
• Identify trends, insights, and opportunities to improve campaign effectiveness
• Conduct A/B testing across messaging, creative, targeting, and channels
• Continuously refine marketing strategies based on performance data

Content & Marketing Asset Development

• Write and edit marketing copy for promotional campaigns
• Work with creative teams to develop campaign assets, landing pages, and promotional materials
• Maintain and update marketing materials across the portfolio

Market & Audience Development

• Research and identify new advertiser categories and prospect audiences
• Develop targeted marketing programs to reach new advertiser segments
• Support list development and audience targeting strategies

Qualifications

Required

• 3–5 years of experience in marketing, sales marketing, or demand generation
• Strong strategic thinking combined with hands-on campaign execution experience
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret campaign performance data
• Exceptional attention to detail and project management skills
• Experience managing multiple campaigns simultaneously

Preferred

• Experience in B2B media, publishing, or technology marketing
• Experience supporting sales teams and revenue-driven marketing programs
• Familiarity with email marketing platforms, CRM systems, and marketing analytics
• Experience developing marketing materials such as media kits, sales decks, and campaign creative
• Bachelor’s degree in Marketing, Communications, Journalism, or related field

Ideal Candidate Profile

The ideal candidate is someone who:

• Thinks strategically about marketing growth opportunities
• Enjoys building and optimizing marketing campaigns
• Works effectively with sales teams to drive revenue
• Pays close attention to data and performance
• Is comfortable testing new ideas and pivoting quickly when something isn’t working