50513412763 - Growth Creative Lead / Head of Growth Creatives

Position: Growth Creative Lead / Head of Growth Creatives

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Scope of the role:

We’re looking for a Growth Creative Lead who can fully own performance-creative strategy across Meta, TikTok, YouTube, display, and affiliate channels. This role focuses on turning brand positioning into high-performing direct-response concepts while running a fast, efficient, and scalable creative production pipeline.

Responsibilities:

• Define ICPs, messaging pillars, offers, and angle frameworks that drive conversion across paid channels.
• Build and manage a high-throughput production system, including briefs, storyboards, UGC and influencer sourcing, motion/editing workflows, versioning, and localization.
• Lead end-to-end creative testing: develop testing matrices for hooks, formats, CTAs, thumbnails, video lengths, landing pages, and coordinate budget allocation with media buyers.
• Establish a data-driven insights loop by analyzing platform signals (hook rate, CTR, CVR, CPA/ROAS), running surveys, and leveraging social listening to fuel new creative concepts.
• Maintain brand and compliance standards in performance contexts: adapt guidelines for direct-response campaigns, ensure claim substantiation and privacy compliance, mentor internal teams, manage agencies and creator networks, and project resource requirements.
  
  

REQUIREMENTS

• 5+ years in performance creative, digital advertising, or growth marketing.
• Strong understanding of platform-native trends and comedic or brand-aligned storytelling.
• Hands-on experience in concepting, scripting, and iterating creative at high velocity.
• Proven ability to translate humor and brand voice into measurable ad performance.
• Experience managing multidisciplinary creative teams and external partners.
• Bachelor’s degree or equivalent experience