Head of Growth (Promova) at Genesis

At Promova, we're redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you'll feel right at home.

About the Role

Promova is scaling fast, and we're hiring a Head of Growth to build and own our funnels across web and mobile — from creative, to landing, to the first in-app experience.
You're here to make it one story: one consistent journey for every learner, from first ad to first paid lesson — and one system we can test, scale, and grow ROMI-positively.

We consider funnels as revenue streams — every funnel is a creative angle paired with a dedicated path your team owns end-to-end, from click to retention.

Why This Role Is Worth Your Next Challenge

• The infrastructure is already there. Claude integrations, marketing auto-rules, bulk campaign setup, creative agents, and more — already running today, not on a roadmap. Not built from scratch, but built to scale.
• Funnels you can spin up by prompt. Our AI-driven workflows generate new funnel templates in 15 minutes. So 'what if we tried a new flow?' can become a live test now, not months later. No engineering queue, no design backlog. Just test it.
• Direct line to product. Acquisition and R&D work in shared squads — you can ship changes to onboarding, paywall, and creative within the same sprint, not next quarter's roadmap.

Your Main Focus

• Full funnel ownership. Own the path from creative to landing to the first in-app experience — across web and mobile. Build new funnels, optimize existing ones, and scale what works.
• Experimentation system. Define what 'good experimentation' looks like at Promova: hypothesis → prioritization → launch → learning → playbook.
• Creative × UAM × growth alignment. Build a shared context across creative, UAM, and product, so every funnel ships with consistent messaging, metrics, and post-click experience.

What We're Looking For

• 3+ years in Growth / Product / Product Marketing, with at least 1 year in a leadership role.
• Hands-on experience owning B2C subscription funnels (web and/or mobile) — from creative to purchase, including onboarding and retention.
• Strong analytics chops — experience with funnel and journey analysis, cohort analysis, incrementality testing, A/B testing, attribution models, and working with product analytics tools.

Corporate Benefits

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences.

🧘🏼 Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days; medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gatherings and team-building activities.

Interview Process

• Intro call with the Recruiter
• Meeting with the Hiring Manager
• Test Case (optional)
• Bar-raising interview

Ready to scale? Let’s connect!

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