Conversion Rate Optimization (CRO) Lead - Shopify & PageFly

Location:
Remote (must have 4+ hours overlap with EST or PST working hours)

About Us
We’re a fast-scaling beauty brand with a cult following and a simple mandate—turn every click into a customer and every customer into a fan. Our Shopify storefront already converts above industry average, but we’ve barely scratched the surface on structured testing or funnel innovation.

That’s where you come in.

What Success Looks Like

• 30 Days: Audit our full journey (ads → pre-lander → PDP → checkout), deliver a CRO roadmap, and launch your first A/B test.
• 90 Days: Run 3–5 experiments per week, PageFly pre-landers outperform our control by double digits, and weekly dashboards show measurable gains in CVR, AOV, and RPS.

Your Day-to-Day

• Design, build, and optimize full-funnel experiences—pre-landers, landing pages, PDPs, cart, and checkout—primarily in Shopify and PageFly.
• Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize.
• Dive deep into GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests.
• Use AI tools to generate HTML/JS snippets for quick builds—know when to DIY vs. loop in devs.
• Write and optimize copy: headlines, product positioning, and micro-copy that drives conversions.
• Own weekly KPI reporting and turn learnings into testable hypotheses.
• Build a CRO playbook—turn your wins (and fails) into scalable SOPs.

Requirements

Must-Have Experience

• 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus).
• Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.
• PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.
• Demonstrated ability to boost CVR/AOV (bonus for before/after stats).
• Working knowledge of HTML/CSS/JS for speed and autonomy.
• Proficient with analytics tools like GA4, Looker, and ideally SQL basics.
• Clear, punchy communicator who can sell test ideas and kill weak ones with no ego.

Nice-to-Haves

• Experience scaling subscription or replenishment funnels.
• Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools.
• Comfort with AI content/code tools (ChatGPT, Copilot, etc.).
• Understanding of affiliate or influencer funnel reskinning.

KPIs You’ll Own

• Conversion Rate (CVR)
• Average Order Value (AOV)
• Revenue per Session (RPS)
• Cart & Checkout Completion Rates
• Test Velocity & Win Rate