Brand System & Marketing Designer

This is a remote position.

**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

Job Title: Brand System & Marketing Designer

Work Type: 

• Remote/WFH
  

• Full-time 
  

Working Hours: TBD (Usually US Hours/Night shift)

Start Date: TBD

JOB OVERVIEW:

We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.

This includes:

• Brand identity systems
  

• Brand manuals/guidelines
  

• Marketing and sales assets
  

• High-fidelity landing page layouts (design only, no coding)
  

This is a system-building role, not a one-off design role.

JOB ROLE & RESPONSIBILITIES: 

Core Responsibilities

1. Brand System Development

• Build complete identity systems:
  

• Logo system (primary, secondary, icon, light/dark, usage rules)
  

• Color architecture (primary/secondary/neutral + hierarchy and usage)
  

• Typography system (roles, scale, spacing, rules)
  

• Visual guidelines that make the brand easy to apply consistently
  

• Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.
  

2. Asset Creation & Application

Apply the system across:

• Website visual systems and landing page layouts
  

• Sales and operational collateral (proposals, invoices, PDFs, templates)
  

• Presentation systems
  

• Basic marketing and social assets aligned with the brand
  

3. Landing Page Design (No Coding)

• Design high-fidelity desktop and mobile layouts based on structured content maps
  

• Ensure:
  

• Clear visual hierarchy
  

• Strong presentation of offer, proof, and CTA
  

• Clean structure for developer or AI implementation
  

4. Structured Workflow Execution

• Work from detailed inputs (questionnaires, strategy docs, briefs)
  

• Translate inputs into structured outputs without guesswork
  

• Ask clarifying questions where needed
  

• Maintain organized files, naming conventions, and version control
  

JOB REQUIREMENTS:

Tools & Technical Stack

• Adobe Creative Cloud:
  

• Illustrator (vector/logo systems)
  

• Photoshop
  

• InDesign (brand manuals and structured documents)
  

• Figma (or equivalent):
  

• Layout systems
  

• Landing page design
  

• Components and reusable design systems
  

• File expectations:
  

• Clean, structured source files (AI, PSD, INDD, Figma)
  

• Exported assets (SVG, PNG, PDF, etc.)
  

• Organized layers, frames, and components for reuse and handoff
  

Seniority & Profile

Target: Strong mid-level designer with clear potential to grow into a lead role

Experience:

• 3–5+ years in brand, visual, or marketing design
  

• Portfolio showing full brand systems (not just logos)
  

• Real landing page or web design examples with strong structure
  

Key attributes:

• Thinks in systems, not one-off designs
  

• Can interpret structured written input and translate it visually
  

• Understands hierarchy, clarity, and communication—not just aesthetics
  

• Can explain design decisions in terms of business outcomes
  

• Strong written and spoken English
  

• Purely aesthetic or trend-driven designers
  

• Inconsistent or style-heavy portfolios
  

• Designers who require constant direction or vague briefs
  

• Dribbble-style work without real-world application
  

Future Growth (Important)

This role is designed to evolve.

• Over time, this person may:
  

• Help manage additional specialized designers (motion, UI, ads, etc.)
  

• Maintain quality control across all visual outputs
  

• Support basic performance tracking and reporting (what is working, what is not)
  

• We are not hiring a manager today—but we want someone capable of growing into that role.