Digital Experience Strategist

We have one (1) permanent position available for an immediate start.

Location:

This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.

Position Overview:

We want you to join our team and contribute to our continued growth and success!

As a Digital Experience Strategist, you will play a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for a major Canadian retail client.

You will drive end-to-end UX/UI strategy and execution across campaign initiatives and broader business needs—translating business objectives into scalable, measurable, and cohesive digital experiences. Acting as a connector across multiple teams, you will ensure alignment between user needs, brand standards, and business goals, while maintaining visibility on priorities, timelines, and performance outcomes.

This role requires a strong balance of strategy, execution, and stakeholder management within a fast-paced, enterprise environment.

Requirements

UX/UI Strategy & Execution:

• Drive end-to-end UX/UI strategy and execution across web and mobile platforms
  

• Translate business and marketing objectives into actionable experience strategies and UX/UI requirements
  

• Ensure alignment with brand standards, design systems, and overall site objectives
  

• Guide UI Designers to ensure design outputs effectively reflect the intended experience strategy
  

Campaign & Workflow Management:

• Own and manage campaign workflows from intake through execution, including development of requirements (ROB) and detailed workback schedules
  

• Maintain visibility on workload, timelines, and dependencies to ensure efficient delivery
  

• Support prioritization of initiatives based on business impact and capacity
  

Stakeholder Collaboration & Alignment:

• Facilitate discovery sessions, workshops, and working sessions to define scope, objectives, and success metrics
  

• Collaborate with cross-functional teams including Martech, Product, Creative, Content, IT, and external partners
  

• Act as a strategic connector across teams to ensure seamless execution and alignment
  

Performance & Optimization:

• Measure and analyze campaign and experience performance using analytics and UX insights
  

• Lead post-mortems and recommend optimizations for future initiatives
  

• Partner with analytics and optimization teams to support A/B testing and experimentation strategies
  

Continuous Improvement & Innovation:

• Stay current on UX/UI trends, accessibility standards, and emerging technologies
  

• Contribute to improving processes, workflows, and overall digital experience quality
  

• Leverage platform capabilities (e.g., AEM) to enhance experience delivery and scalability
  

What You’ll Bring:

• Residency in the Greater Toronto Area (GTA), with availability for in-person meetings as needed
  

• 5+ years of experience in UX/UI, digital experience strategy, or a related role
  

• Undergraduate degree in Digital Design, UX, Graphic Design, Fine Arts, or a related field (or equivalent experience)
  

• Strong understanding of UX/UI principles, responsive design, and mobile-first best practices
  

• Proven ability to translate business goals into effective digital experiences
  

• Excellent communication skills with the ability to present strategy and rationale to stakeholders
  

• Strong organizational and time-management skills, with experience managing multiple initiatives
  

Preferred Experience:

• Experience working within Adobe Experience Manager (AEM) and enterprise DXP environments
  

• Familiarity with front-end technologies (HTML5, CSS3, JavaScript) and frameworks such as Next.js or React Native
  

• Experience with design and collaboration tools such as Figma, FigJam, and Adobe Creative Suite
  

• Strong understanding of accessibility standards (AODA / WCAG) and inclusive design
  

• Experience with analytics and optimization tools (Google Analytics, Google Tag Manager, etc.)
  

• Experience in retail, grocery, or multi-banner environments is considered an asset
  

• Exposure to AI-powered tools or emerging digital technologies
  

Benefits

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer-paid benefits package and a flexible remote work environment.

At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events to strengthen our culture, including in-person gatherings that bring us together beyond work.

At Tru, we are a family and our embraced values are:

• You Talk, We Listen
  

• Integrity at Our Core
  

• Quality as Standard
  

• Delivered On Time