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SENIOR ADS SPECIALIST (100% Remote outside of Canada)

Roles & Responsibilities

  • 4–6 years of experience in Paid Media, Digital Advertising, or Performance Marketing, preferably in an agency or SaaS environment.
  • Proven track record of managing and optimizing paid media campaigns across multiple platforms.
  • Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools such as Google Analytics 4; ability to analyze data and translate insights into actionable strategies.
  • Strong communication skills, fluency in English (spoken and written); highly organized, proactive, and able to work independently; familiarity with AI tools is a plus.

Requirements:

  • Lead the development of paid media strategies across all clients, distributing execution tasks among Google and Meta Ads Specialists; may support execution when necessary.
  • Own campaign performance end-to-end, including budget allocation, targeting, creative direction, and ongoing optimization.
  • Monitor and analyze campaign performance, providing actionable insights and strategic recommendations to improve results.
  • Collaborate with Account Managers and creative teams to ensure campaigns align with overall marketing strategies, communicate performance updates to internal teams, and leverage AI tools to enhance performance.

Job description

Wishpond Technologies currently has the position of Senior Ads Specialist available, and we’re excited to tell you about it!
 
OVERVIEW 
We’re seeking a full-time Senior Ads Specialist to lead the planning, execution, and optimization of paid media strategies across a portfolio of SMB clients to join our fully remote team, and the successful individual could be based anywhere in the world. 
 
This is a high-impact, strategic role for someone who can take full ownership of campaign performance, think critically about growth opportunities, and consistently drive measurable results. This is a fully remote position, and the successful individual could be based anywhere in the world. In collaboration with the Account Management Team and cross-functional departments, the  Senior Ads Specialist is responsible for delivering scalable, high-performing paid media strategies that contribute to the success of Wishpond Technologies.
 
RESPONSIBILITIES              
• Lead the development of paid media strategies across all clients, distributing execution tasks among Google and Meta Ads Specialists. While primarily focused on strategy, this role may support execution when necessary.
• Own campaign performance end-to-end, including budget allocation, targeting, creative direction, and ongoing optimization. 
• Monitor and analyze campaign performance, providing actionable insights and strategic recommendations to improve results. 
Transition and manage accounts from daily to monthly budget strategies where appropriate, ensuring efficiency and scalability.
Identify opportunities for growth, testing new channels, audiences, and campaign approaches to maximize ROI.
• Collaborate with Account Managers and creative teams to ensure campaigns are aligned with overall marketing strategies.
• Communicate performance updates, insights, and recommendations clearly to internal teams and stakeholders.
• Meet with clients as needed to address questions related to strategy or performance and provide expert guidance.
• Leverage AI tools to enhance campaign performance, reporting, and creative development.
• Stay up to date with industry trends, platform updates, and best practices in paid media.
• Maintain high standards of execution, ensuring campaigns meet performance expectations and client objectives.
• Other duties as assigned
 
QUALIFICATIONS
• 4–6 years of experience in Paid Media, Digital Advertising, or Performance Marketing, preferably in an agency or SaaS environment.
• Proven track record of managing and optimizing paid media campaigns across multiple platforms.
• Strong understanding of campaign strategy, audience targeting, bidding strategies, and conversion optimization.
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools such as Google Analytics 4.
• Ability to analyze data, identify trends, and translate insights into actionable strategies.
• Experience managing multiple accounts and budgets simultaneously with strong attention to detail.
• Familiarity with AI tools and a willingness to integrate them into daily workflows.
• Strong communication skills, with the ability to clearly present performance insights and recommendations.
• Highly organized, proactive, and capable of working independently in a fast-paced environment.
• Fluent in English (spoken and written). Knowledge of a second language is considered an asset
 
WORK ENVIRONMENT
Given the nature of this role, it is expected that the successful candidate will provide their own workstation, computer, headset, and have a fast and reliable internet connection. This position may be required to download and utilize company software.
The individual must be prepared to work standard business hours on Eastern Time or Pacific Time.
Due to the nature of this role, we may verify backgrounds, including conducting employment reference, criminal record and credit checks.
Once hired, the successful candidate must provide a valid government-issued photo ID and proof of residential address as part of their onboarding process.
 
GREAT REASONS TO APPLY FOR THIS ROLE
Fully remote position allowing you to work from your home anywhere in the world!
Exciting and dynamic environment with a great leadership team 
Comprehensive training program and regular performance reviews to facilitate your success
Competitive compensation based on experience and proven abilities
Great referral programs with incentives and bonuses
Unbelievable product discounts when you use our products for your own business
A global workforce of multi-cultural and talented colleagues 
A close-knit operation with amazing growth opportunities for your personal development
A high-growth SaaS technology company publicly traded on the TSX Venture Exchange
Corporate headquarters in beautiful Vancouver, British Columbia, Canada
 
ABOUT US
Founded in 2009, Wishpond is a rapidly growing technology company providing digital marketing solutions targeted at small businesses.  The cloud-based platform includes landing pages, social promotions, website pop-ups, online forms, and lead activity tracking. Wishpond has a dedicated team of professional project managers, designers, copywriters, and developers who provide marketing services tailored to our individual clients.
 
Wishpond serves over 3,000 customers in various industries and sizes, from startups to large Fortune 500 companies. Wishpond has a rapidly growing global headcount and continues to hire dedicated and qualified employees and contractors who have what it takes to scale a successful software company.
 
To learn more about Wishpond Technologies, please visit our website or any of our social media platforms:
 
• Website: www.wishpond.com
• Instagram: @wishpondofficial
• Twitter: Wishpond
• Youtube: Thewishpond
• LinkedIn: Wishpond
 
APPLICATION PROCESS
If you are interested in applying for this exciting opportunity, please provide an updated resume in English (PDF or Word formats only), quoting the position title in the subject line of your cover letter.
  
Wishpond Technologies is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture that does not discriminate on the basis of disability, status, or any other basis protected under legislation.
 
We thank all applicants in advance for their interest in this position; however, due to the volume of applications we receive, we are unable to respond to phone, email, or agency inquiries.
 
Internal Applications close on Tuesday, April 14, 2026, at 4:00 pm Pacific Time

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