This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a premium golf apparel brand known for bringing bold, colorful design into a traditionally conservative category. Built around the idea of making golf more expressive, confident, and inclusive, the brand continues to grow while maintaining a strong identity rooted in premium product quality, playful disruption, and a customer experience that reflects its distinctive personality.
Fully Remote | 9 AM - 5 PM EST
The Ecommerce Lead will own the full buyer journey across the website, ensuring the digital experience converts effectively from first click through checkout. This role is highly focused on conversion rate optimization, site merchandising, product launch execution, and mobile-first performance, with direct ownership over how ecommerce initiatives translate into revenue impact.
Own the full buyer journey by identifying where customers drop off from landing page through checkout and implementing improvements.
Manage where paid media and email traffic lands to ensure destination pages convert effectively.
Own and execute the A/B testing roadmap using tools such as Shoplift, Intelligems, or similar solutions.
Analyze test results with statistical rigor, document learnings, and implement winning variations permanently.
Close measurable conversion gaps across mobile, collection pages, product detail pages, and homepage experiences.
Implement and manage heatmap and session recording tools to identify friction points beyond standard analytics.
Own Core Web Vitals and page speed performance, with strong emphasis on mobile responsiveness.
Own homepage, collection pages, and navigation to ensure they remain seasonal, current, and conversion-focused.
Build and maintain collection sort logic, featured product placement, and merchandising rules.
Optimize on-site search functionality to improve product discoverability.
Manage internal linking and site structure to support crawlability and SEO performance.
Partner with creative and brand teams to ensure visual assets contribute effectively to conversion.
Integrate user-generated content such as reviews and customer photos across key pages.
Build and QA all product pages before launch, including copy, imagery, variants, metafields, cross-sells, and structured data.
Own on-page SEO for products, collections, and landing pages, including titles, meta descriptions, heading structures, alt text, and schema.
Manage the product launch checklist from creative handoff through go-live.
Implement size and fit guidance tools to improve purchase confidence and reduce returns.
Maintain product data quality, including tags, collections, inventory visibility, and metadata.
Own the product data feed for shopping channels and coordinate with paid media teams to ensure feed readiness.
Own the full cart and checkout experience across all devices, removing friction from add-to-cart through order confirmation.
Test and optimize cart, mini-cart, and checkout flows.
Evaluate and implement personalization tools such as Rebuy, Nosto, or similar technologies.
Own mobile app merchandising, product launches, promotions, and seasonal updates in sync with website activity.
Lead mobile web optimization, including navigation, sticky CTAs, and mobile UX improvements.
Monitor daily site performance including conversion rate, add-to-cart rate, bounce rate, and funnel drop-off by device and traffic source.
Build and maintain weekly reporting dashboards tied to revenue impact.
Analyze cross-device customer journeys and translate findings into execution priorities.
3 to 5 years of ecommerce experience, including at least 2 years owning CRO or site optimization within a DTC brand.
Expert-level experience with Shopify Plus, including product page builds and theme-level changes.
Hands-on A/B testing experience using platforms such as Shoplift, Intelligems, VWO, or similar.
Experience evaluating, selecting, and implementing Shopify apps and third-party ecommerce tools.
Strong analytics skills using Google Analytics 4, Triple Whale, and heatmap tools such as Lucky Orange or Microsoft Clarity.
Strong merchandising instincts with understanding of product placement and conversion behavior.
Mobile-first mindset with strong UX awareness.
Ability to use AI tools such as ChatGPT in daily workflows for copy, troubleshooting, and analysis.
Strong working knowledge of on-page and technical SEO, including emerging AI-driven search behavior.
High attention to detail, speed, and clear communication.
Ability to work independently and maintain ownership without close direction.
Conversion rate moves measurably toward the 2.0% benchmark on existing traffic.
A structured A/B testing program is active, documented, and producing repeatable wins.
Product pages consistently launch with complete copy, imagery, SEO, and merchandising standards.
Site merchandising remains seasonal, current, and proactively managed.
Weekly CRO dashboards connect testing outcomes to revenue impact.
Leadership has confidence that site performance is fully owned and continuously optimized.
This role offers the opportunity to take full ownership of ecommerce performance within a fast-growing consumer brand where digital execution directly impacts growth. The person in this role will work closely with leadership, shape testing strategy, improve conversion systems, and build site experiences that directly influence how growth investments perform.
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