SEM & SEO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business seeking to strengthen its digital acquisition strategy through high-performance paid search and organic visibility. They are looking for a specialist who can take ownership of search marketing efforts, combining paid campaign execution with technical and on-page SEO to drive measurable growth in traffic, conversions, and return on investment.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

Key Responsibilities

SEM (Google Ads) Campaign Management

• Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.

• Develop and execute paid search strategies focused on maximizing ROI and conversion performance.

• Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.

• Conduct keyword research to identify high-value opportunities and improve campaign efficiency.

• Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.

SEO Optimization

• Implement SEO strategies to improve organic visibility and search rankings across multiple websites.

• Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.

• Conduct technical SEO reviews and recommend improvements to site structure and performance.

• Optimize local SEO efforts, including business listings and map visibility.

Analytics & Performance Reporting

• Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance.

• Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities.

• Deliver regular reports with actionable insights tied to KPIs and growth targets.

• Continuously optimize campaigns and SEO initiatives based on data findings.

Cross-Functional Collaboration & Strategy

• Partner with internal marketing teams to align SEM and SEO efforts with broader business goals.

• Recommend landing page improvements to support conversion performance through testing and optimization.

• Support A/B testing initiatives to improve search traffic conversion efficiency.

Qualifications

Experience

• 3 to 5 years of experience in SEM and SEO, with strong hands-on ownership of paid search campaigns.

• Proven track record managing search campaigns that drive measurable traffic, conversions, and ROI improvements.

• Strong familiarity with Google Ads, Google Analytics, Google Search Console, and related search tools.

Skills

• Advanced Google Ads expertise, including keyword strategy, bidding optimization, and campaign performance management.

• Strong technical SEO knowledge, including audits, on-page optimization, and site performance improvements.

• Strong analytical ability with confidence translating performance data into business decisions.

• Ability to manage multiple campaigns and projects simultaneously while maintaining quality and deadlines.

• Familiarity with tools such as Ahrefs, Moz Pro, or Similarweb is a plus.

Soft Skills

• Strong data-driven mindset and problem-solving ability.

• Clear communication skills with confidence presenting performance insights.

• Highly organized, detail-oriented, and comfortable in a fast-paced environment.

What Success Looks Like

• Google Ads campaigns consistently drive measurable traffic growth and ROI.

• Organic rankings improve through well-executed SEO strategies.

• Paid campaigns are continuously optimized to improve conversion efficiency and budget performance.

• Reporting provides clear insight that supports strategic marketing decisions.

Opportunity

This role offers the opportunity to take full ownership of paid and organic search performance within a growing business where digital acquisition directly impacts growth. The person in this role will shape search strategy, improve visibility, and drive measurable results across key acquisition channels.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets