Media Planner, Retail Media

Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. 

SUMMARY 

Want to work on a fast-paced team that combines your love for animals and marketing to make an impact at a growth company? We are looking for an experienced Media Planner on our integrated media team that will be responsible for creating and implementing omnichannel media campaigns across multiple platforms.  
 

This individual owns the media planning and execution across key clients while working directly with both internal and external stakeholders. This position supports a mix of strategic planning, digital marketing, data analysis, and client management and reports to the Senior Media Planner, Retail Media. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.  

• Develop omnichannel media plans that align to client objectives and retail partner goals 
• Serve as the primary point of contact for clients and retail partners regarding media planning and execution 
• Work directly with internal and external partners to deliver differentiated capabilities and offerings for our clients through developing an in-depth knowledge of client’s business and competitive landscape
• Create monthly and quarterly performance reports on key metrics, insights, and recommendations for plan optimization
• Adjust media plans and strategies based on performance data to maximize ROI.
• Demonstrates knowledge of owned, earned and paid media channels, including digital, email, social, and print marketing while keeping up with new trends in the marketplace 
• Monitors campaign performance and spend to ensure accurate impression and KPI delivery 
• Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendation
• Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs  
• Develop and issue Statements of Work (SOW) using approved language and approach 
• Possess excellent project management oversight and exhibit attention to detail to meet or exceed campaign deadlines across multiple programs  
• Stay updated on the latest trends and innovations in retail media and digital marketing.

SUPERVISORY RESPONSIBILITIES  

·       Indirect management of internal and external partners 

QUALIFICATIONS:  

EDUCATION AND/OR EXPERIENCE  

• Bachelor’s degree with 2-3 years of experience in media planning, digital marketing, or a similar role
• Prior experience within an agency, publisher, or in-house role for media planning or buying 
• Excellent presentation skills, and history of successful client engagements 
• Exceptional organizational skills, multi-tasking capabilities and detail oriented 
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience with analytics systems such as Google Analytics and Tableau, Microsoft Suite, and project management platforms such as Asana strongly preferred 
• Hands-on experience with ad technologies including ad serving, ad-verification, and 3rd party data providers is preferred

PHYSICAL DEMANDS/WORK ENVIRONMENT  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

·       Ability to travel, as needed  

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

• 401k savings & company match

• Paid time off

• Paid holidays

• Maternity leave

• Parental leave

• Military leave

• Other leaves of absence

• Health, dental, and vision benefits

• Health savings accounts

• Flexible spending accounts

• Life & disability benefits​

• Identity theft protection

• Pet insurance

• Certain positions may include eligibility for a short-term incentive plan

Salary may vary depending on factors such as confirmed job-related skills, experience, and location. It is not typical for an individual to be hired at or near the top end of the range for their role. Compensation decisions are dependent upon the facts and circumstances of each case. Sales Positions are eligible for a Variable Incentive.

The pay range for this position is as follows:

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.