Eaton Corporation is looking for a Vice President Strategic Marketing. This position can be located at any Eaton hub in the Midwest or Southeast, or be fully remote.
Position Overview:
Reporting to the VP Strategy, Marketing & Commercial Excellence, the VP is responsible for building, guiding, and developing the teams that deliver Electrical Sector Americas (ES-A) core marketing, market intelligence, and analytics capabilities.
The VP is a member of the Strategic Planning and Marketing Excellence Sr. Leadership team and will define and execute strategic marketing direction aligned with business goals for the ES-A Division. This person will also lead a multi-disciplinary team; including strategic marketers, demand generation specialists, product marketers, data analysts, data scientists, and insights professionals. The VP will ensure they operate as a cohesive, high performing organization aligned to divisional goals and objectives. This includes establishing the vision, organizational structure, and operating rhythm for these teams, ensuring they have the skills, resources, and leadership support to execute the most critical duties.
Essential Functions:
• Develop comprehensive marketing plans based on market analysis, ensuring initiatives support both short and long-term business objectives.
• Lead marketing communication team comprised of demand and product marketing, experience centers, marketing communications operations, to deliver a strong regional integrated marketing strategy
• Lead and coordinate the full segment operating planning cycle, which includes leading a cross functional team that will produce operating plans that facilitate aligning strategic priorities, financial targets, and resource needs across business units
• Lead data management, analytics strategy, and ensure governance standards for ES-A
• Implement robust data policies, oversee accuracy of reporting, and drive adoption of analytics tools to inform decision-making across the organization.
• Drive cross-functional collaboration with Product Lines, Sales, Segment Strategy and Global Marcom leaders to ensure the ES-A marketing organization supports Eaton's growth objectives
• Collaborate across the global marketing communications team, including with Global CoE’s and Creative Shared Services, to activate segment marketing campaigns that convert engagement into leads.
• Develop, mentor, and align high-performing teams in alignment with the organization.
• Provide ongoing coaching, set clear expectations, and utilize performance reviews to support professional growth and team cohesion.
Required Qualifications:
• 12+ years in marketing, or commercial strategy roles, with significant leadership experience in a Division or BU environment.
• Expertise with data analytics platforms, marketing technology ecosystems, and performance measurement is preferred
• Legally authorized to work in the US without company sponsorship.
Eaton Leadership Attributes:
• Effectively drives and manages change, challenges the status quo and champions new and innovative ideas.
• Demonstrates professional presence, communicates articulately and confidently.
• Strong experience working within matrixed organizations and/or with corporate COE structures.
• Proven ability to drive strategy, execution, and measurable business results across multiple teams or business units.
• Demonstrated written, verbal, and interpersonal communications skills.
• Demonstrated success in effectively and confidently providing “leadership” to employees in a constantly changing environment.
Education:
• An undergraduate degree is required. A Master’s degree is preferred.
Compensation:
• Eaton recognizes this role as a critical position within the corporation and will create a compelling package consisting of a base salary, employee incentive compensation, long term incentive and complete benefits.
Location:
• This position can be located at any Eaton hub in the Midwest or Southeast, or be fully remote
At Eaton, we strive to provide compensation and benefits that attract, engage, and retain the best talent. This includes competitive pay and a variety of benefit programs for eligible employees. The expected annual salary range for this role is $203000 - $297000 a year. This role is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
The application window for this position is anticipated to close on Nov 15, 2025
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
