Sr Manager, Membe Growth & Merchandise

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Girl Guides of Canada–Guides du Canada (GGC)

Senior Manager, Membership Growth

Girl Guides of Canada–Guides du Canada (“GGC”), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. GGC’s mission is to be a catalyst for girls empowering girls. GGC provides girls age 5-17 with the opportunity to try new experiences, challenge themselves and build their confidence, all within a safe environment. GGC’s volunteers help deliver a unique program that encourages girls to build life skills in outdoor adventure, financial literacy, mental health, advocacy and more. Together, GGC is building a better world, by girls.

It is within this context that GGC welcomes applications and nominations for the appointment of its next Senior Manager, Membership Growth (“Senior Manager”). This is a unique opportunity to lead GGC’s Membership Growth function, which includes girl/youth members and adult volunteers.

Reporting to the Chief Brand and Business Development Officer, the Senior Manager is responsible for driving national membership expansion. The Senior Manager sets and executes a comprehensive membership growth strategy, oversees all acquisition initiatives for girls/youth and adult volunteers, and builds scalable pipelines and lead-generation funnels that support sustainable, long-term growth and increase participation in GGC’s programming. This includes leading planning, budgeting, performance measurement, and evaluation, as well as developing data-driven strategies tied to clear KPIs, such as lead generation and conversion to continuously improve membership growth.

The Senior Manager leads a multidisciplinary team, including the Team Lead, Membership Growth; Team Lead, Community Engagement; Specialist, Alumnae Engagement; Coordinator, Membership Growth; and Specialist, Membership Growth, and fosters a collaborative, inclusive, high‑performance culture. The Senior Manager also collaborates with internal teams, such as GGC’s Research & Data team and Brand & Marketing team, to deliver coordinated national and provincial campaigns, and ensures all initiatives are effectively planned, delivered, and evaluated.

The Senior Manager builds and sustains strong relationships with community partners and key stakeholders to support continued membership growth and broaden GGC’s reach. This includes overseeing Brand Ambassadors and Community Engagement volunteers as extensions of GGC’s membership growth, and working in close partnership with Provincial Councils and volunteer leaders to support local membership priorities while mobilizing their networks to advance national growth initiatives. Through these efforts, the Senior Manager plans and executes high-impact community initiatives that create sustained pipelines for girl, volunteer, and alumnae recruitment.

As the ideal candidate, you bring an innovative mindset and the confidence to challenge the status quo in pursuit of meaningful growth. Drawing on progressive experience in business development, growth strategy, marketing, or a related discipline, you have successfully designed and executed acquisition strategies that drive sustained participation and membership growth, ideally within the public, not-for-profit, or social purpose sector. Experience working within women and girl-focused, youth-serving, membership-based, and/or volunteer-driven environments is considered a strong asset.

You bring demonstrated experience leading and coaching high performing teams while influencing, aligning, and mobilizing diverse internal and external stakeholders to deliver on shared growth objectives. You are equally comfortable working across teams and with external partners to deliver coordinated and impactful growth initiatives. Candidates must have a commitment to applying GGC’s diversity, equity, and inclusion policies to ensure growth strategies reach and resonate with diverse communities.

You are motivated by outcomes, move seamlessly from strategy to execution, and can reverse engineer targets into actionable plans that grow participation and strengthen organizational reach. A strategic and analytical thinker with solid business acumen, you are comfortable using data and performance metrics to guide decisions and measure success. You have working knowledge of contact management, data protection standards, and regulatory compliance, including CASL, PIPEDA, and experience applying these standards. Experience leveraging CRM systems, marketing automation platforms, and analytical tools to manage pipelines and track performance is an asset. Post-secondary education in business, sales, marketing or a related field is also an asset.

Salary Range and Benefits: $86,100.00 - $101,610.00 annually, generous health benefits (Health, Dental, Vision, Health Service Spending Account), paid time off, and eligibility to join the pension plan after 12 months.

To learn more about this impactful leadership opportunity with GGC, please submit a comprehensive resume along with a cover letter in confidence to Sam Walton, Partner (sam@griffithgroup.ca) and/or Noshina Choudhary, Senior Consultant (noshina@griffithgroup.ca) or visit: https://griffithgroup.ca/ggc-senior-manager-membership-growth/.

Location/WFH: This is a remote position. However, candidates must be able to travel regularly to GGC’s Toronto office for in-person collaboration with the team, typically at least once per month.

Please note that GGC accepts all genders for job applications. GGC is committed to diversity, equity and inclusion, values a recruitment and selection process that is inclusive and barrier-free, and encourages applications all qualified individuals, including, but not limited to women, Indigenous persons, racialized persons, persons with disabilities and persons of all sexual orientations and/or gender identities.

All qualified candidates are welcome to apply; however, priority will be given to those legally eligible to work in Canada.

GGC and Griffith Group are committed to an inclusive, accessible and welcoming hiring process that provides reasonable accommodation to all applicants. Please advise Sam Walton (sam@griffithgroup.ca) should you require any accommodation to participate in the recruitment and/or assessment processes.

Use of AI: Griffith Group Executive Search does not use artificial intelligence to screen, assess, or select applicants for a position.

Reason for posting: Existing Vacancy