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Business Development Manager

Roles & Responsibilities

  • Bachelor's degree, preferably in economics or related field
  • Proficient in MS Office and English
  • Previous sales experience
  • Leadership and customer-focused competencies (action oriented, drives results, manages conflict, communicates effectively)

Requirements:

  • Implement Royal Canin's market strategy by developing local customers' business and recommending nutrition solutions and in-store activations to drive dog and cat sales.
  • Strengthen partnerships with customers, develop Joint Business Plans aligned to strategy, manage contract terms, negotiate and audit agreements, and expand product assortment and visibility.
  • Ensure brand image and guidelines are executed in-store through effective merchandising and strategic product placement, with accurate sales forecasts and customer product-mix analysis.
  • Identify new sales opportunities, provide nutrition-science expertise to customers, support training and compliance, monitor credit risk, and report market intelligence and competitors' activities.

Job description

Job Description:

The purpose of this role is to manage and develop distribution and sales within the Messina, Enna, Caltanissetta and Agrigento areas, according to the objectives of the Royal Canin Retail Business Strategy.

What are we looking for?

  • Bachelor degree, preferably in economics or similar

  • Good knowledge of MS office and English

  • Previous working experience, preferably in sales

  • Leadership Competencies: Action oriented, Drives results, Manages conflict, Customer focus, Communicates effectively

  • Functional Competencies: Selling, Call effectiveness, Analytical thinking, good knowledge of the industry and a strong willingness to be close to customers

What will be your key responsibilities?

In the SPT industry, the Business Development Manager is responsible for implementing Royal Canin’s strategy on the market through developing the local customers’ business by recommending the best nutritional solutions and in-store activations to feed more dogs and cats.
The sales development is a key aspect of the job and must be achieved through feeding more cats and dogs; therefore, the recommendation and the exposure of the products are paramount.
The BDM also makes sure that the image of the brands is being widely distributed and presented on the market, in line with the activation/merchandising guidelines and brand guidelines.

Key activities:

  • Create strong partnership with Royal Canin Customers and develop a Joint Business Plan for our customer aligning with Royal Canin Strategy

  • Drive Trade Terms compliance in line with EU framework, Negotiate, implement and audit customers’ contracts

  • Increase the assortment distribution of Royal Canin Products

  • Promote product and brand visibility through correct and strategic product placement within Independent and Chain stores in line with Royal Canin Guidelines, implementing our picture of success in every pos and ensuring excellence execution

  • Provide the most accurate sales ambition by customer, with product mix analysis at least on top customers and continuously maintain updated forecast data

  • Spread the science of Royal Canin portfolio, act as a consultant expert on Science Health Nutrition, to recommend the best nutritional solutions: respond to assigned customers’ needs to propose the most precise nutritional answer using technical argumentations

  • Identify new opportunities to develop sales in line with company strategy, focus also on new customer activation, even through active prospecting

  • Implement training process and compliance for all customers

  • Monitor credit worthiness of clients working on the cash collection

  • Proactively provide local market information and competitors activities monitoring to line manager and other stakeholders (eg. KAM, Marketing)

  • Take promotional order

What can you expect from Mars?

  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

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