Senior Marketing Cloud Personalization Engineer (Salesforce)

WHAT WE DO

Founded in 2007, Growth Acceleration Partners (GAP) is a premier consulting and technology services company built for the AI era. We consult, design, build, and modernize revenue-generating software and data engineering solutions. By leveraging AI-native architectures, advanced data analytics, and deep modernization strategies, we help businesses secure a competitive advantage.

GAP’s remote, integrated engineering teams deliver end-to-end solutions that drive true business innovation. We are a woman-owned, Austin-based company with over 600 English-speaking engineers across Latin America and the U.S. Boasting industry-leading customer satisfaction scores, our core focus is the dual success of our clients and our people. We are a values-based organization deeply invested in the growth of our "GAPsters"—providing continuous education, onsite English classes, and cutting-edge training in AI, machine learning, and next-gen technologies to ensure our communities achieve long-term success.

Summary

We are looking for a Senior MCP Salesforce Engineer to design, implement, and evolve data-driven marketing and personalization solutions for our enterprise clients. In this role, you will lead the end-to-end technical solution design, defining architectures, data flows, and integration patterns that enable scalable analytics and real-time personalization. This position blends deep technical architecture ownership with client-facing collaboration, requiring you to oversee build quality, remain hands-on when configuring components, and guide both technical and business stakeholders through complex trade-offs.

Education

• Bachelor’s Degree in Computer Science, Business, Information Systems, or a related technical field (or equivalent practical experience).

Professional Experience

• 5+ years of experience in technical architecture, MarTech engineering, or advanced Salesforce platform implementations.

• Proven hands-on experience working directly with Marketing Cloud Intelligence (MCI / Datorama) and/or Marketing Cloud Personalization (MCP / Interaction Studio).

• Strong background designing and executing data-driven marketing analytics and personalization solutions.

• Demonstrated experience in client-facing roles, leading technical design sessions, and driving implementation decisions.

Key Responsibilities

• Translate business and marketing requirements into scalable technical architectures and end-to-end data flows.

• Design real-time personalization architectures within MCP, configuring Site Map rules, decision logic, and interaction flows.

• Architect cross-channel marketing analytics solutions within MCI, managing data ingestion, normalization, and harmonization processes.

• Develop and maintain JavaScript logic for behavioral tracking, event configuration, and audience segmentation.

• Produce and maintain robust architecture diagrams, technical documentation, and data flow artifacts.

• Build and maintain automated data pipelines using APIs, connectors, and standard integrations.

• Review build work to ensure high quality, scalability, and strict alignment with architectural standards.

Required Technical Skills

• Salesforce Core Architecture: Strong understanding of Salesforce platform architecture, including data modeling, security, and automation using Salesforce Flow.

• Marketing Cloud Personalization (MCP): Deep expertise in implementing behavioral tracking, audience segmentation, rule-based/AI-driven personalization, and writing JavaScript for tracking logic.

• Marketing Cloud Intelligence (MCI): Ability to define KPI frameworks, build dashboards, and ensure marketing data quality and governance.

• Integration & Data Flow: Deep understanding of integration patterns, data flow design, and the ability to determine when Apex or external integrations are required versus declarative Flow-driven solutions.

Nice to Have

• Hands-on experience with Salesforce Data Cloud (Data360) or similar CDP platforms.

• 2+ years of specialized experience in data modeling, identity resolution concepts, and data activation.

• Python proficiency for data processing or analytics automation.

• 2–3 Salesforce certifications, highly preferring: Marketing Cloud Personalization, Marketing Cloud Intelligence, Salesforce Architect certifications, or Sales/Service Cloud Consultant.

Soft Skills

• Executive Communication: Clear communicator capable of translating complex technical concepts to both technical teams and non-technical business audiences.

• Strategic Alignment: Strong ability to bridge the gap between technical architecture and overarching business objectives.

• Analytical Problem-Solving: Comfort working with complex, data-intensive products and navigating nuanced technical constraints.

• Quality Focus: Proactive and detail-oriented approach to solution ownership, from initial design through final delivery.

• Language: Advanced English proficiency (written and verbal) for seamless client collaboration and technical documentation.

At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.