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VP of Marketing

Roles & Responsibilities

  • Proven B2B SaaS marketing leadership experience at scale (VP/Head of Marketing) with hands-on, strategic thinking and storytelling.
  • Strong track record of running experiments, shaping messaging, and iterating quickly to identify what works.
  • Experience scaling marketing programs by coordinating full-time teams, contractors, cross-functional partners, and AI-enabled capabilities for efficient output.
  • Proven ability to grow a marketing team, codify a playbook, and partner across Sales, Product, Experience, and Customer Success while communicating with the CEO/exec team.

Requirements:

  • Be a hands-on leader who runs experiments, shapes messaging, and iterates quickly to find what works.
  • Scale marketing efficiently using a mix of full-time staff, contractors, cross-functional partners, and evolving AI capabilities.
  • Grow the team deliberately, codify the marketing playbook, and serve as the voice of marketing in the executive conversation.
  • Report to the CEO and act as a true cross-functional partner to Sales, Product, Experience, and Customer Success.

Job description

Job Summary: 

We are looking for a VP of Marketing who is equal parts strategist, storyteller, and doer. You will step into a role with real momentum — and the mandate to evolve, test, and scale a marketing strategy that takes Medefy to its next horizon.

This is not a role for someone who wants to manage from a distance. You will be a hands-on leader — running experiments, shaping messaging, and iterating quickly to find what works. Critically, you know how to scale efficiently: drawing smartly on a mix of full-time team members, cross-functional partners, contractors, and evolving AI capabilities to maximize output without over-building. As the strategy proves out, you will grow the team deliberately, codify the playbook, and serve as the voice of marketing in the executive conversation. You will report directly to the CEO and operate as a true cross-functional partner to Sales, Product, Experience, and Customer Success.

About our awesome company, Medefy Health...  

Medefy Health is an early-stage B2B SaaS company on a mission to transform how employers and their workforces navigate healthcare. Healthcare costs for employers are skyrocketing, and their employees and their families are mystified by complex health insurance, maze-like health benefits, and finding care that won’t financially punish them. Both need an easier way to cut through the complexity to find low-cost care, and that’s where we come in!  We sit at the intersection of health benefits, HR technology, and benefits guidance — helping employees make smarter, more confident healthcare decisions while driving meaningful cost savings for the employers who fund their benefits.

We’re a rapidly growing platform, and have grown to 2 million lives in 2026. We’re aggressively innovating on our core AI platform, our internal organization, and our message to a world that needs help navigating the pitfalls of healthcare to affordable care. This is a pivotal moment in Medefy's growth, and the VP of Marketing will be a critical architect of what comes next.

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