Role overview

Qualifications

4–7 years of experience creating and leading social media content for brands or agencies
Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand
Deep expertise in Instagram and TikTok, with strong instincts for what performs natively on each platform
Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools

Responsibilities

Own and drive the social media strategy across Instagram, TikTok, and YouTube Shorts
Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently
Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view
Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve

Key facts

Remote from: Canada, California (USA), Louisiana (USA)
Full time
Senior (5-10 years)
Social Media Manager
English

Other skills

Collaboration
Leadership
Detail Oriented
Strategic Thinking
Creativity

About the company

Gantri

Gantri is a new kind of design manufacturer. We help designers create high-quality, affordable and sustainable modern designs and sell directly to consumers. Our secret? Manufacturing products on-demand using cutting-edge 3D printing and innovative plant-based materials.Since launching lighting in 2017, we've collaborated with some of world's best designers, studios and brands, including Ammunition, Dims and Muka Design Lab. We’re the winner of Time’s Best Inventions 2020, Fast Company’s Most Innovative in Design 2020, Gear Patrol’s Top 100 Products of 2020, Architectural Digest’s Cleverest Awards 2020 and many other awards.

Company details

Company typeScaleup

Company size51 - 200

Links

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Job description

Company

Gantri is one of the most innovative and fastest-growing design manufacturers in the world. We pioneered the use of digital manufacturing and plant-based polymers to create high-quality, sustainable lighting products onshore and on-demand. As the most awarded design manufacturer in America, we operate the world’s largest 3D print farm right here in the Bay Area.

Role

We're looking for a Social Media Manager who combines deep platform expertise with strong strategic instincts and a proven ability to build and grow brand presence. This role is both creative and operational: you will own the social media vision for Gantri, concepting, producing, and publishing content across Instagram, TikTok, and YouTube — while also leading cross-functional collaboration and shaping our long-term channel strategy.

This role is ideal for someone mid-career who has scaled social presence for a brand and understands how to translate design-driven aesthetics into native platform storytelling. This person will be responsible for driving social media growth independently—from strategy and content development to execution and optimization.

What You'll Do

Own and drive the social media strategy across Instagram (Reels, Stories, Posts), TikTok, and YouTube Shorts

Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently

Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view

Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions

Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment

Lead community management strategy and own brand voice in social engagement

Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve

Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns

Required Experience

4–7 years of experience creating and leading social media content for brands or agencies

Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand

Deep expertise in Instagram and TikTok, with strong instincts for what performs natively on each platform

Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools

Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency

Experience owning content strategy end-to-end, from ideation through performance analysis

Proven ability to collaborate cross-functionally and influence creative direction

Excellent written communication skills for captions, briefs, and internal stakeholder updates

Preferred Experience

Photography or videography background with a professional portfolio

Experience working with premium design, home decor, interiors, or lifestyle brands

Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)

Experience managing or mentoring junior creatives or content producers

Comfort capturing content across diverse environments — studio, events, retail, and on-location

Why Gantri?

Be part of a company reimagining how design meets manufacturing.

Play a pivotal role in shaping the building blocks of Gantri products.

Drive innovation on our next-generation digital manufacturing platform.

Advance sustainable design practices in real-world production.

Work in a fast-growing, design-driven environment.

Bring visionary concepts to life at scale.

Benefits

Competitive salary and equity options

Comprehensive health, dental, and vision coverage

Paid time off and flexible vacation policy

401(k) retirement plan with company match

Professional development opportunities and learning stipend

Collaborative, creative, and sustainability-focused work environment

Access to Gantri-designed products and innovation initiative