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HubSpot Lifecycle Marketing Specialist

Roles & Responsibilities

  • Hands-on HubSpot CRM and Marketing Automation expertise
  • Experience building lifecycle flows, workflows, forms, lists, email and SMS campaigns
  • Familiarity with Salesforce CRM and HubSpot-Salesforce integrations
  • Proven HubSpot landing page creation and CRO experience

Requirements:

  • Own HubSpot CRM lifecycle architecture, segmentation logic, and data flow to ensure clean, accurate data and proper lifecycle stages
  • Build, test, and optimize messaging automation (email and SMS) including welcome/onboarding sequences, nurture flows, and behavior-triggered messages
  • Create and optimize HubSpot landing pages for paid traffic and location-specific campaigns, run CRO tests, and track analytics
  • Design lead capture forms and smart routing that feed segmentation and automation, plus weekly reporting on email, SMS, landing page, and conversion metrics and turning insights into test ideas

Job description

🌟 Now Hiring: HubSpot Lifecycle Marketing Specialist

Full-Time | Remote | Long-Term Execution Role

Are you a HubSpot expert who thrives on building, testing, and optimizing campaigns that convert? Do you love taking ownership of the full CRM lifecycle — from lead capture to nurture flows, landing pages, and conversion optimization?

We’re seeking a HubSpot Lifecycle Marketing Specialist to own the execution side of our marketing automation, turning traffic into booked consultations and highly engaged leads. This is a hands-on, action-oriented role — not strategy-only.


💼 What You’ll Own

1️⃣ HubSpot CRM & Lifecycle Architecture

  • Own HubSpot as the system of record for contacts, lists, deals, and lifecycle stages
  • Design and maintain segmentation logic based on behavior, source, and intent
  • Ensure clean data flow across leads, properties, tags, lists, and stages

2️⃣ Messaging & Automation (Email + SMS)

  • Build, optimize, and launch:
    • Welcome and onboarding sequences
    • Nurture flows for consult bookings
    • SMS follow-ups and reminders (compliant and effective)
    • Behavior-triggered messages
  • Responsibilities include:
    • Writing compelling, conversion-driven copy
    • Segmenting audiences for personalized messaging
    • Continuous testing and optimization for better performance

3️⃣ HubSpot Landing Pages & Conversion Rate Optimization

  • Build and iterate HubSpot landing pages for paid traffic, offers, and location-specific campaigns
  • Create interactive quizzes, calculators, and assessments to improve lead quality and segmentation
  • Run A/B tests on headlines, CTAs, layouts, and offers
  • Optimize pages mobile-first and track analytics to identify opportunities

4️⃣ HubSpot Forms & Lead Capture

  • Design high-converting forms and progressive capture flows
  • Build smart form logic that:
    • Routes leads to the right lists/workflows
    • Applies correct tags and properties
    • Feeds segmentation for automation

5️⃣ Reporting & Optimization

  • Weekly HubSpot reporting on:
    • Email performance (opens, clicks, unsubscribes, conversions)
    • SMS engagement
    • Landing page and quiz conversion rates
  • Turn insights into test ideas and optimization plans

✅ Must-Have Experience

  • Hands-on HubSpot CRM & Marketing Automation expertise
  • Experience building lifecycle flows, workflows, forms, lists, email & SMS campaigns
  • Familiarity with Salesforce CRM and HubSpot-Salesforce integrations
  • Proven HubSpot landing page creation & CRO experience
  • Comfortable writing copy that converts
  • Strong follow-through and habit of shipping tests
  • Portfolio, examples, or screenshots of HubSpot funnels you’ve built

🌟 Who Thrives Here

  • Operators who love end-to-end campaign execution
  • Marketers obsessed with clean, accurate data and flawless automation
  • Problem-solvers who continuously test, iterate, and optimize
  • Team players who can collaborate while taking ownership

Take full ownership of HubSpot campaigns and help drive measurable growth — apply now to join our team!

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