Key Facts

Remote From:

Full time

English

Hard Skills

Multi-Channel Marketing Image Analysis Marketing Automation Lifecycle Management Industry Trend Analysis Analytics Campaign Management Personalized Service Customer Relationship Management Business Intelligence Tools Behavioral Targeting Business Process Automation

Other Skills

•
Accountability
•
Proactivity
•
Teamwork
•
Communication

Roles & Responsibilities

At least 1 year of professional experience in customer-facing or analytical roles.
Strong hands-on experience with Customer.io (setting up complex segments and automated workflows).
Analytical skills: ability to work with data, spot trends, and make data-driven decisions based on performance metrics.
English proficiency at B2 level or higher, with strong communication and teamwork abilities.

Requirements:

Strategy Execution: Implement and manage campaigns to optimise customer engagement.
CRM Automation: Full-cycle management of automated workflows and triggers within Customer.io.
Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV).
Data Analysis: Track and analyze key performance indicators (e.g., churn rate, LTV, retention) and provide actionable insights for optimization.

SOFTSWISS

Computer Software / SaaS

About SOFTSWISS

SOFTSWISS is an international company and a widely-acclaimed iGaming expert. We were the very first online gambling software company to start working with cryptocurrencies. SOFTSWISS appeared in July 2009 in Minsk, Belarus. Today SOFTSWISS is a recognised industry leader in iGaming software solutions development. The company has an international team, which counts 1,400+ employees and has an official presence in Poland, Malta, Georgia, and Belarus. To date, the SOFTSWISS client network counts more than 500 iGaming brands. Projects powered by SOFTSWISS receive numerous awards and accolades from industry media. SOFTSWISS steadily enhances the products portfolio with continuous innovations and increases the quality of its services, providing customers with first-class industry solutions. Our values: - High-end solutions based on reliability, security and honesty - Expertise of a professional team with over 10 years of iGaming background - Innovative approach to product development and business processes Our Products: - Sportsbook Platform - Online Casino Platform - Game Aggregator - Jackpot Aggregator - Affilka (Affiliate Platform) - Managed Services Our Services: - First Line Player Support - Player Retention - Player Reactivation - VIP Player Support - Anti-fraud support Our solutions: - Crypto Casino Solution - White Label Casino Solution - Turnkey Casino Solution White Label solutions: - Operating under the SOFTSWISS gambling licences - Ready-to-use payment processing options - SOFTSWISS merchant accounts Why Us? - Over 10 years helping our clients to succeed in the industry - Focus on software security and stability - Top client service based on the client needs - Best industry professionals - Agile methodology at all levels - Cutting-edge innovations - Wide geographical presence Website: www.softswiss.com Email: order@softswiss.com SOFTSWISS. Winning Combination

Company type: Large

Industry: Computer Software / SaaS

Founded: 2018

Company size: 1001 - 5000

Website LinkedIn See all jobs →

Job description

Overview:

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist.

We need a true, experienced and accomplished professional who shares our culture and values.

Purpose of the role:

You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies.

Key responsibilities:

Strategy Execution: Implement and manage campaigns to optimise customer engagement
CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io
Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)
Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement
Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization
Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences

Required Experience:

Experience: At least 1 year of professional experience in customer-facing or analytical roles
Technical Proficiency: Strong hands-on experience with Customer.io (setting up complex segments and automated flows) is mandatory
Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics
Communication: Excellent teamwork abilities and a proactive, responsible approach
English Proficiency: B2 level or higher (essential for working with technical interfaces and global strategies)

Nice to have:

Understanding of Online Gambling

Our Benefits:

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events