We are looking for a marketer who knows how to find audiences beyond the usual digital platforms.
This role is responsible for discovering where prospective students actually spend their time—professional associations, industry newsletters, podcasts, communities, and niche media—and building marketing partnerships that connect those audiences with university academic programs.
Note: This is not a traditional digital advertising role focused on search, paid social, or programmatic media buying. Instead, the role focuses on identifying niche audiences and building marketing partnerships with organizations, media platforms, and professional communities.
This role may be a great fit if you have experience in:
Partnership or sponsorship marketing
Audience development for newsletters, podcasts, or media platforms
Media or advertising sales strategy
Marketing through professional associations or industry communities
Growth marketing roles where you developed new acquisition channels
Identify niche professional and career-oriented audiences relevant to university programs.
Research organizations, associations, newsletters, podcasts, and industry media platforms where prospective students gather.
Build a pipeline of high-potential audience channels outside traditional search and social media advertising.
Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns.
Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities.
Negotiate agreements and manage relationships with external partners.
Lead execution of campaigns across partner channels.
Work with internal creative teams to develop messaging that resonates with specific professional audiences.
Coordinate campaign timelines, placements, and deliverables.
Establish success metrics and track campaign outcomes such as reach, engagement, and inquiries.
Work with internal marketing and analytics teams to evaluate results and refine channel strategy.
Test and scale the most effective partnerships over time.
We are looking for marketers who combine three core capabilities:
Audience Curiosity
You naturally ask: Where do the right audiences gather? You enjoy researching niche communities, associations, and publications that reach the right people.
Partnership Thinking
You know how to turn audience insight into marketing access by structuring sponsorships, placements, and partnerships.
Required
5+ years of experience in marketing, partnership marketing, sponsorship marketing, media strategy, or audience development.
Demonstrated experience identifying niche audiences and building marketing partnerships to reach them.
Experience negotiating sponsorships, media placements, or partnership agreements.
Strong research and evaluation skills to assess audience quality and channel potential.
Preferred
Experience working with newsletters, podcasts, media networks, or professional associations.
Experience marketing to working professionals or career-oriented audiences.
Background in higher education, EdTech, or professional development marketing.
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