Salesforce Architect - Marketing Cloud

The A360 Technical Lead for Salesforce Marketing Cloud will play an integral leadership role in the high satisfaction of A360’s clients through the design & delivery of scalable, high quality complex solutions for and with our clients. The Technical Lead responsible for owning the overall design of the application as well as recommending best practice solutions based on client business needs and leads teams of developers on projects and internally as a manager. This role demands rigorous knowledge of marketing automation through customer profiling, segmentation and omni-channel activation through the Salesforce Marketing Cloud platform.

2. About You

You are a technical subject matter expert in marketing automation solutions and thrive in a fast paced and continually changing environment.  You are a self-driven individual with a “get it done” attitude and a passion to solve complex business and technology problems.

You are able to work on the ground level and enjoy rolling your sleeves up to help your team but  also have the ability to see the bigger and futuristic picture of our firm and client journeys.   

You excel in designing efficient, intuitive and integrated applications on the Salesforce Platform. 

Finally, and most importantly,  you thrive on building teams and employees into the best version of themselves. 
 

3. Primary Responsibilities
   1. Leadership

• Demonstrate technical thought leadership internally and externally
• Continuously implement best practices, standard processes for solutions and emerging concepts to our internal team members to ensure success across all A360 projects
• Identify and lead internal critical initiatives to grow our technology practice; Serve as an active contributor to the overall knowledge-base and expertise of the A360 technology community
• Ability to be a great leader & teammate by coaching, mentoring and training people and taking accountability for successful delivery of projects
• Pursue advanced and upcoming technological solutions in the Salesforce ecosystem and drive thought leadership in Salesforce communities
• Support recruiting, selection and onboarding of developers to projects

2. Project Delivery

• Manage the technical delivery of platform configuration, custom development, integrations, and migration elements of a Salesforce Marketing Cloud implementation
• Serve as the expert in enterprise design patterns & creation of design integration architecture diagrams
• Collaborate with client stakeholders to define requirements, deliverables, and set and manage expectations
• Lead in depth technical discussions with our clients
• Translate business requirements into well-architected solutions that best leverage the Salesforce platform within clients’ architectural landscape
• Lead technical design sessions; architect and document technical solutions aligned with client business objectives; identify gaps between client's current and desired end-states
• Present architectural designs to clients and get buy-in on the overall solution
• Follow and help define coding standards. Lead code reviews during projects to ensure quality and appropriate design patterns are followed
• Collaborate with Consultants & Solution Architects to understand customer requirements & overall objectives to translate them into technical specifications for the Developers
• Develop optimal and scalable code design solutions to deliver against requirements
• Follow and enforce development best practices within the development team
• Attend key client meetings to educate and demonstrate development
• Collaborate with developer and consultant roles to design and develop rapid prototypes / proof of concepts to be leveraged as visuals during discovery & design phase

4. Qualifications

• Hands-on experience architecting and implementing solutions on Salesforce Marketing Cloud
• Expert level understanding of the Salesforce Marketing Cloud platform, including data ingestion and omni-channel activation patterns, latency analysis, data modeling, subscriber keys and consumption consideration
• Hands-on experience with AMPScript, SSJS and SQL
• Experience with typical Marketing Cloud use cases for IP Warming, campaigns, journeys, triggered emails and reporting
• Understanding of systems architecture and ability to design scalable performance-driven solutions
• Understanding of key design patterns and best practices
• Knowledge of data integration tools and experience integrating Salesforce Marketing Cloud with different business systems
• Background in design/development of large web-based or client server systems, or complete software product lifecycle exposure
• Experience providing guidance, coaching, mentoring, and day-to-day direction for project teams

5. Requirements

• Minimum 3 years experience in architecting solutions on Salesforce Marketing Cloud
• Minimum 5 years experience in data architecture and data modeling
• Minimum 2 years in a role mentoring a development team
• Degree in Computer Science, Information Technology or equivalent
• Certified as a Salesforce Marketing Cloud Consultant and a Marketing Cloud Developer
• Certification in Marketing Cloud Next, Salesforce Loyalty Management, Salesforce Data Cloud and Service Cloud is a plus.