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Email Marketing Specialist at EX Squared LATAM

Roles & Responsibilities

  • 3+ years of experience in email marketing, CRM operations, or digital marketing
  • Experience with any email or CRM platform (Klaviyo experience is a plus, but not required)
  • Basic knowledge of lifecycle marketing concepts (welcome flows, re-engagement, win-back, cross-sell)
  • Familiarity with HTML/CSS for simple email template adjustments

Requirements:

  • Build, test, and launch email campaigns across CRM platforms (Klaviyo, HubSpot, Braze, Mailchimp, ActiveCampaign, etc.)
  • Set up automated lifecycle flows such as onboarding, reactivation, win-back, and loyalty sequences
  • Manage audience segmentation, profile properties, and basic data integrations to support targeting and personalization
  • Monitor campaign performance (open rates, click rates, conversions) and share insights or recommendations

Job description

Become an EXpert as an Email Marketing Specialist

At EX Squared LATAM, we partner with fast-growing digital and e-commerce companies to build high-performing remote teams across LATAM. We’re looking for an Email Marketing Specialist to support a rapidly expanding DTC/e-commerce brand by helping execute email campaigns and automated lifecycle flows.

This role is ideal for someone early in their CRM career who enjoys working with data, building journeys, and improving customer engagement through thoughtful execution.

🚀 What You’ll Do

  • Build, test, and launch email campaigns across CRM platforms (Klaviyo, HubSpot, Braze, Mailchimp, ActiveCampaign, etc.).

  • Set up automated lifecycle flows such as onboarding, reactivation, win-back, and loyalty sequences.

  • Manage audience segmentation, profile properties, and basic data integrations to support targeting and personalization.

  • Monitor campaign performance (open rates, click rates, conversions) and share insights or recommendations.

  • Perform QA checks and ensure accurate setup before campaigns go live.

  • Collaborate with marketing, creative, and analytics teams to keep campaigns organized and aligned.

🧠 What You’ll Bring

  • 3+ years of experience in email marketing, CRM operations, or digital marketing.

  • Experience with any email or CRM platform (Klaviyo experience is a plus, but not required).

  • Basic knowledge of lifecycle marketing concepts (welcome flows, re-engagement, win-back, cross-sell).

  • Familiarity with HTML/CSS for simple email template adjustments.

  • Analytical mindset and interest in learning how to optimize campaigns using data.

  • Strong attention to detail, organization, and ability to manage multiple tasks at once.

  • Advanced English for communication with cross-functional teams.

🌎 Why Join EX Squared?

You’ll work directly with a growing e-commerce team, gain hands-on experience with lifecycle and CRM operations, and develop valuable skills in automation flows and data-driven marketing—all within a supportive, fully remote environment.

💼 What We Offer

  • 100% remote work across LATAM

  • Competitive compensation for the region

  • Opportunities to learn new CRM tools and marketing practices

  • Collaborative team environment with room to grow your technical and analytical skills

#LI-REMOTE

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