Marketing Manager - Daft.ie (14 month contract)

What’s the Opportunity

As Marketing Manager, you will own and deliver the end-to-end B2B marketing strategy for estate agents across Ireland, acting as the voice of the agent within Daft.ie. You will work closely with Sales, Customer Support, Product, Data, Finance and Commercial teams to ensure agents are enabled, informed, and supported.

This is a hands-on, strategic role with high visibility across the business and significant influence on how Daft.ie partners with the Irish property industry into the future.

What will I be doing

As a Marketing Manager working on the B2B side, your responsibilities will include: 

Sales & Agent Enablement

• Enable the sales team through targeted marketing support, coaching materials, and collateral to support sustainable growth.

• Develop and maintain all sales enablement materials, including decks, one-pagers, case studies, and objection-handling content.

• Support and scale agent partnerships that reinforce long-term value creation.

• Lead peer-to-peer marketing, telling compelling stories around vendor funding and showcasing agent success.

Agent Product Marketing & Communications

• Own all agent communications, ensuring messaging is clear, timely, and aligned with agent needs and expectations.

• Lead end-to-end go-to-market planning for product rollouts, ensuring successful launch, adoption, and commercial impact.

• Manage all commercial and product rollouts, working cross-functionally to minimise disruption and build trust.

• Rework existing vendor funding best-practice content into short-form, easy-to-consume formats for agents.

Agent Insight & Product Influence

• Gather and embed agent insights into marketing, product and commercial strategy so we remain focused on the right outcomes for our valued customers.

• Identify and flag agents best suited for future product discovery and research, contributing insights that support innovation.

• Act as the internal advocate for estate agents, ensuring their feedback, challenges, and priorities are clearly represented and influence decision-making.

Industry Positioning & Partnerships

• Position Daft.ie as a leading voice within the property industry, identifying and leveraging opportunities to showcase our thinking through industry events, editorial contributions, awards, and speaking engagements.

• Support the development of strategic partnerships across the property sector, working closely with internal stakeholders to strengthen Daft.ie’s presence and influence.

• Ensure partners clearly understand Daft.ie’s focus on supporting agent growth and our collective ambition to progress towards a vendor-funded future.

• Represent Daft.ie as a trusted, long-term partner to the property industry, collaborating on initiatives that support agents’ continued success.

Agent Brand Ownership

• Own the agent brand across Daft.ie, applying updates from our Brand Playbook consistently across all agent-facing touchpoints.

• Lead a transformation of agent product pages, ensuring they are clear, compelling, and aligned with the updated brand and value proposition.