Portfolio Marketing Manager, Global Diagnostics

Role Description

The Portfolio Marketing Manager, Global Diagnostics will be responsible for leading the strategic marketing and lifecycle management of key platforms within Zoetis Diagnostics, currently aligned to the Imagyst platform. This individual will develop and execute global marketing strategies to drive product adoption, market penetration, and financial performance across an increasingly complex and evolving platform. The role requires close collaboration with cross-functional teams, including sales, Product, Medical, R&D, finance, and the regional marketing teams, to ensure aligned, scalable commercial execution. While initially focused on Imagyst, this role is designed as a flexible portfolio marketing position, with product and platform ownership evolving over time based on business priorities, strategic initiatives, and portfolio needs across Global Diagnostics.

As a key member of the Portfolio Marketing team, the Portfolio Marketing Manager will provide market insights, define product positioning, and develop go-to-market strategies that align and elevate Zoetis’ global vision. This role will be responsible for product-level P&L management and will play a key role in driving profitable growth. The position will require coordination across >70 markets worldwide to drive effective commercial strategies.

Key Responsibilities

• Portfolio Strategy: Develop and lead global marketing strategies for the assigned product portfolio and any affiliated services.
• Lifecycle Management: Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies.
• P&L Responsibility: Lead financial modeling (forecasting) and product-level financial performance, including revenue, gross margin, and profitability targets.
• Market Analysis: Conduct market research and competitive analysis and synthesize complex data into strategic insights that inform on trends, customer needs, and growth opportunities.
• Go-to-Market Execution: Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities.
• Sales Enablement: Provide sales teams across the globe with marketing materials, training, and tools to drive commercial success.
• Innovation & Pipeline Development: Work with Product, R&D, Medical and external partners to identify and develop new product opportunities.
• Cross-Functional Collaboration: Partner with regional marketing teams, product, medical, finance, and supply chain to ensure global alignment.
• Customer Engagement: Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy.
• Global Portfolio Governance: Establish and drive portfolio governance frameworks, including prioritization, resource allocation, and performance tracking across regions and product lines.

Key Skills and Qualifications

• Education: Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
• Experience: 8+ years of marketing experience in diagnostics, medical devices, or animal health including demonstrated success in portfolio or platform-level marketing and global market leadership.
• Strategic Thinking: Proven ability to define and execute portfolio-level strategies that drive growth, scale, and competitive differentiation.
• Financial Acumen: Demonstrated ownership of P&L performance, including revenue forecasting, demand planning, pricing strategy, investment prioritization, and financial modeling to support business decisions.
• Market Insight & Analysis: Ability to synthesize complex data into strategic insights that inform portfolio direction and innovation.
• Influence & Stakeholder Leadership: Proven ability to influence without direct authority and align stakeholders across all levels and global cross-functional teams.
• Communication: Strong ability to present and communicate marketing strategies to senior leadership and drive alignment.
• Project Management: Ability to lead complex, multi-workstream initiatives across regions and functions while maintaining a positive attitude and meeting deadlines.
• Global Experience: Experience working across global markets, with the ability to balance global strategy and local execution.

Travel Requirement

Regular local travel and occasional international travel as required.

The US base salary range for this full-time position is $129,000 - $209,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

 

 

Full time

 

 

Regular

 

 

Colleague

 

 

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

 

 

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

 

 

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.