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Marketing Manager | E-Commerce | 100% Remote EU

Roles & Responsibilities

  • Full-stack marketing experience owning projects from concept to execution
  • Proven experience in e-commerce and funnel optimization to drive sales
  • Strong market and customer research skills with data-driven decision making
  • Excellent cross-functional collaboration and project management abilities

Requirements:

  • Develop and execute comprehensive marketing strategies aligned with business goals; conduct market and customer research to identify opportunities.
  • Write compelling copy for ads and landing pages; review design assets and oversee ad creatives to ensure brand standards and high conversions.
  • Optimize landing pages and website elements through QA, A/B testing, and collaboration with development teams on updates.
  • Coordinate cross-functional efforts between marketing, design, and development; manage briefs, track project progress, and analyze customer feedback to inform strategy.

Job description

At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone.

We’re unapologetically ambitious. Some might call us bold, others might call us extra—but that’s exactly how we like it. Self-development, transparency, discipline, and a relentless pursuit of excellence? That’s what fuels us 24/7. And now, we’re looking for a Marketing Manager who shares our appetite for impact.

❕This role is 100% remote and you will join a team that already works from 20 different world countries.

THE ROLE

We're seeking a dynamic and results-driven Marketing Manager to join our growing e-commerce team. This role is perfect for a full-stack marketer who thrives on owning projects from conception to execution. You'll be the driving force behind our marketing initiatives, ensuring seamless collaboration with design and development teams to deliver high performing landing pages and funnels, and drive significant sales growth.

Unlike a traditional performance marketing role, this position emphasizes strategic marketing management, customer research, and the ability to bridge the gap between marketing vision and execution. You’ll be responsible for ensuring high-quality output across all marketing touchpoints, from landing pages and ad creatives to customer journeys.

RESPONSIBILITIES

  • Strategic Marketing Management:

    • Develop and execute comprehensive marketing strategies aligned with business goals.

    • Conduct thorough market and customer research to identify opportunities and optimize campaigns.

    • Analyze marketing performance data to provide actionable insights and recommendations.

    • Manage and prioritize marketing projects, ensuring timely delivery and high-quality results.

    • Ideate new ways to increase scale in our funnels and campaigns.

  • Creative & Content Oversight:

    • Write compelling marketing copy for ads, landing pages, and other marketing materials.

    • Review and provide constructive feedback on design assets, ensuring they meet brand standards and conversion goals.

    • Oversee the design and optimization of ad creatives, by managing design resources.

  • Landing Page & Website Optimization:

    • Conduct thorough QA of landing pages and website elements to ensure optimal user experience and functionality.

    • Implement and monitor A/B tests to improve conversion rates.

    • Collaborate with development teams to implement website updates and enhancements.

  • Cross-Functional Collaboration:

    • Act as a liaison between marketing, design, and development teams, ensuring clear communication and alignment.

    • Provide clear and concise briefs to design and development teams, ensuring projects are delivered to specification.

    • Manage and track project progress, providing regular updates to stakeholders.

  • Customer Research and Analysis:

    • Gather and analyse customer feedback, and data to inform marketing strategies.

    • Identify customer pain points and opportunities for improvement.

    • Optimise towards scaling sales, and execute on new ideas to increase customer acquisition.

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