Sales Development Representative

About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

We’re the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

The Role

This is a full-time, Toronto-based role for a highly motivated, customer-focused individual who thrives in a fast-paced, performance-oriented environment.

This role goes beyond traditional lead qualification; you will play a critical part in driving revenue growth by engaging, nurturing, and converting high-intent leads, while also proactively generating new opportunities.

You will own the customer pipeline, with clear revenue and conversion targets, and act as the first impression of Crimson for prospective families.

• Own and convert inbound pipeline: Engage, qualify, and advance warm/hot leads into the sales process

• Influence revenue outcomes: Consistently meet or exceed conversion and revenue goals tied to pipeline progression and booked consultations

• Create urgency and value: Clearly articulate Crimson’s impact and guide families toward taking the next step

• Manage the funnel with precision: Maintain accurate, real-time tracking of leads and pipeline activity in Salesforce

• Book high-quality consultations: Schedule and position leads for successful conversations with Academic Advisors

• Drive new lead generation: Identify and pursue new opportunities through outbound outreach, referrals, and creative prospecting

• Deliver a premium sales experience: Build trust quickly and represent Crimson with professionalism and credibility

• Continuously improve performance: Refine messaging, objection handling, and outreach strategies to increase conversion rates

What skills and experience are required?

• Proficient in English - Spoken/Written

• Proven ability or strong interest in sales, lead generation, or business development

• Track record of meeting or exceeding targets, quotas, or KPIs (revenue, conversion, or pipeline)

• Exceptional communication skills with the ability to influence and persuade

• Highly organized with strong attention to detail and CRM discipline (Salesforce preferred)

• Resilient, proactive, and comfortable working in a performance-driven environment

• Customer-obsessed with the ability to build rapport quickly with families

• Experience in education, professional services, or high-consideration sales is a plus

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• $1,000 NZD training budget per year- we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 30 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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