Social Media & Video Content Strategist (Organic Growth)

Role Overview

We are seeking a Social Media & Video Content Strategist to take ownership of our organic social media presence. This role is ideal for someone who is both hands-on with video editing and strategic in content planning, with a strong understanding of how social content converts viewers into high-quality leads or clients — not just views.

This is a long-term role with room to grow as the brand expands across platforms.

Key Responsibilities

Video Editing & Content Production

• Edit short-form video content for Instagram (Reels) and other short-form platforms
  • Typical length: ~1 minute
• Edit longer-form video content for YouTube
  • Typical length: ~5–7 minutes
• Assemble clean, engaging edits (no "over-the-top" effects required)
• Ensure videos are optimized for retention and platform best practices

Content Strategy & Planning

• Develop daily, weekly, and monthly content plans
• Work collaboratively to decide what content should be filmed next
• Identify patterns in performance and suggest improvements
• Plan content with intentional conversion goals, not just engagement

Organic Growth & Optimization

• Focus on organic social media growth (no paid ads required initially)
• Analyze what content performs well vs. poorly
• Run split tests on hooks, formats, and posting strategies
• Make data-informed recommendations to improve reach and conversions

Posting & Scheduling

• Manage posting schedules across platforms
• Ensure content is published consistently and on time
• Maintain an organized content calendar

Platforms

• Instagram (primary)
• YouTube
• Other organic platforms as needed over time

Required Skills & Experience

• Proven experience with organic social media growth
• Strong video editing skills for both short-form and long-form content
• Ability to think strategically about conversion, not just views
• Comfortable testing, analyzing, and iterating on content
• Efficient, reliable, and organized workflow
• Strong communication and collaborative mindset

Ideal Candidate Profile

• Combines creative execution with critical thinking
• Understands audience psychology and attention mechanics
• Can independently suggest ideas, improvements, and experiments
• Comfortable "figuring it out as we go" while building structure
• Interested in long-term growth with a creator-led brand

Work Setup

• Remote
• Organic social media focus
• Flexible structure with full-time capacity available
• No requirement to manage paid advertising at this stage

Growth Opportunity

As the brand scales, this role may expand into:

• Light paid media support
• Additional platforms
• Team or content pipeline leadership