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Senior Digital Marketing Manager - Automation

Roles & Responsibilities

  • Bachelor’s degree or 4 years of equivalent work experience.
  • Minimum of 4 years’ blended experience in marketing automation and marketing technology.
  • 1 year experience with Microsoft Dynamics and Customer Insights - Journeys platform.
  • Experience with Microsoft Power Automate and Power BI.

Requirements:

  • Hands-on strategy, development and execution of data-driven multi-channel campaigns (assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, forms, testing, tracking).
  • Ensure campaigns support business strategy, follow best practices, and integrate with websites and other solutions.
  • Leverage tech stack to build audience segments, design and test email communications and journeys with behavioral messaging and optimize based on performance and objectives.
  • Develop and execute operations within Microsoft Dynamics and Customer Insights - Journeys; monitor, report on results (CTR, open rates, engagement, A/B testing) and provide recommendations; stay current with marketing technology and compliance; utilize AI-driven tools to enhance efficiency and automation.

Job description

C.H. Robinson’s Global Marketing Team is looking for a Senior Marketing Automation Manager. You will be responsible for the implementation, quality assurance and analysis of our multi-channel marketing campaigns. You will partner closely with talented and diverse marketing, communications, product, analytics, technology and commercial sales teams to scope, build and update messaging initiatives, ensuring strategies are aligned, scalable and effectively support business and revenue goals. If you have experience with Microsoft Dynamics, Customer Insights - Journeys or a similar platform, experience with marketing technology, have a passion for ensuring strong customer engagement and enjoy working in a collaborative environment, this may be a great opportunity for you!

C.H. Robinson recognizes the importance of workplace flexibility. We are committed to providing a remote-friendly work environment, both now and in the future. This position reports to the Senior Manager, Digital Marketing.

Key Responsibilities:

  • Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking.

  • Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions.

  • Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. Apply performance insights to continuously optimize engagement and results.

  • Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform.

  • Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements.

  • Stay current with marketing technology best practices, industry standards and compliance.

  • Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies.

Required Qualifications:

  • Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED.

  • Minimum of 4 years’ blended experience in marketing automation and marketing technology

  • Experience of 1 year with Microsoft Dynamics, Customer Insights - Journeys platform

Preferred Qualifications:

  • Experience with Microsoft Power Automate

  • Experience with Microsoft Power BI

  • Familiarity with administrating a marketing automation platform

  • Experience with Postman

  • Understanding of Rest API syntax

  • Able to create and execute SQL queries

  • Detail-oriented with strong organizational skills

  • Demonstrated ability to collaborate in a global, diverse and inclusive team environment

  • Solutions oriented with strong problem-solving skills

  • Excellent written and verbal communication skills

We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.

Compensation Range

$66,300.00 - $139,700.00

The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.

Questioning if you meet the mark? Studies have shown that some individuals may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building an inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Equal Opportunity

C.H. Robinson is proud to be an Equal Opportunity Employer. We are committed to a workplace and performance culture that reflects the strengths of our worldwide marketplace. We value unique experiences and diverse backgrounds of our people within our company, our business relationships, and our communities. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.

EOE\Disabled\Veteran  

Benefits

Your Health, Wealth and Self

Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:

  • Three medical plans which include

    • Prescription drug coverage

    • Enhanced Fertility benefits

  • Flexible Spending Accounts

  • Health Savings Account (including employer contribution)

  • Dental and Vision

  • Basic and Supplemental Life Insurance

  • Short-Term and Long-Term Disability

  • Paid observed holidays

  • 2 paid floating holidays for U.S. hourly employees

  • Flexible Time Off (FTO) offered to U.S. salaried employees — no accruals and no caps. Paid Time Off (PTO) offered to all other employees in the U.S. and Canada

  • Paid parental leave

  • Paid time off to volunteer in your community

  • Charitable Giving Match Program

  • 401(k) with 6% company matching

  • Employee Stock Purchase Plan

  • Plus a broad range of career development, networking, and team-building opportunities

Learn more about our benefit offerings on our BENEFITS & WELLBEING page

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